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Psychology of Brand Colors: Yellow

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Psychology of Brand Colors: Yellow

If you are getting ready to start a new business venture, or getting ready to give your brand a face lift. One of the most important things to consider, is how you want your brand colors to make your perfect client feel. The psychology behind your brand colors says a lot about who you want to attract. 

Given that I went to school for psychology and worked in mental health, it's an understatement to say that I geek out about this stuff. So rather than making choices blindly, let's add some rhyme and reason to your decision.

The choices of colors in your company logo, website design, and marketing materials can have an impact on the effectiveness of your marketing campaigns. With my background in psychology, we structure everything around this.

Here is the psychology behind how colors affect people’s perception of your brand below:

Yellow: When you think of yellow, what do you think of? For me, I think of McDonalds, UPS, IMDb, Subway, Denny's, Bumble, Snapchat, and Cheetos. Below are a few words that describe how these brands want you to feel when you are interacting with their brand. 

  • Positivity
  • Warmth
  • Joy
  • Fun
  • Curiosity
  • Happiness
  • Clarity

Much like FedEx, UPS also spends a lot a time at my doorstep but this brand is much closer to me because my brother-in-law has worked there for almost 2 decades. I really love watching the UPS drivers on Tiktok, you can just smell the odor through the screen on a hot summer day. Back in college, I worked in bar and we would always go to Denny's to eat at 4am as a "family". That is until, one Sunday morning I woke up to my mother telling me that one of the servers at the local Denny's had some major virus and I needed to rush to the health clinic to get some type of vaccine, I don't even remember what it was but it was a really big deal back in 2000. That was the last time I ever ate at Denny's. After the Denny's incident we turn to McDonalds (there's something special about their coke, I don't know what they do to their syrup but there are no other fountain coke like theirs), and I didn't feel guilty eating at McDonalds because on the weekends I eat Subway, and I was following the Jared diet (this was before he was talking young girls, like creepy). When I'm on the go and in a hurry, when I really want to treat myself I would eat Cheetos and I would like every finger bone dry. And sometimes when I'm traveling I get the urge to eat an entire bag (the small bag), but if I'm with my friend Carol we eat an entire large bag together. To wrap this up, this is the fun part. A lot of our clients apparently are pretty famous but I wouldn't know because I grew up in a bomb shelter with no TV. So oftentimes, if I Google their names IMDb often comes up which is my source for news, translation, and NDA is coming my way and it's as though nothing ever happens. I never gotten to Snapchat, but the fact the kids think it's "private" that it disappears, is comical. They have a lot to learn. And then there's Bumble, in which we have many clients who have met on Bumble, that's great! Dating apps? It's just not my jam. However, what's supper awkward is when someone else, AKA a fake person, uses your pictures under a fake name. So let's just say that shit got shut down real quick. P.S. my brother owns a PI company.

If you want to know more about the other colors and how they help and affect your brand, be sure to check it out on next week's blog!

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Published: November 9, 2021

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