28 Jun Social Media Content Guide for Your Business
Do you feel like your social media content is not quite where it needs to be? Do you struggle with the best way to share your message and create engaging content that will resonate with your audience? I'm here to help you get the most out of your social media content, whether you're a small business owner or an entrepreneur, this article will show you how to create engaging posts that will reach and engage your audience.
Working with Influencers
At GSD Creative we are very selective of the clients that we work with. We have a pre-qualification process with people that meet certain criteria with thier existing audience and who are going to follow our process. Because we have case studies and a method to running a business, we only work with people who are going to abide by our process because it will affect the outcome. As far as managing the content that we produce, again, it all goes back to having a strategy with a goal in mind. Some clients have come to us with some content. However, from our experience and what we have found is most of it isn’t cohesive—therefore we go back to creating a strategy with a 90-day plan, which is the requirement to see results and gather data.
Time Saving Tips When Managing Social Accounts
Time saving tips, that’s what we specialize in— Productivity. We specialize in the Wash, Rinse, Repeat methodology for all of the content. So if you’re managing multiple accounts, having a few platforms to help aggregate the information and data into one place is very helpful. Most of the tools are going to be an investment but it’s a great use of money to save time. Some of the tools we use include: Creator Studio, PlannThat & Sprout Social. Having an analytics dashboard that pulls in all the analytics to make sure that what you’re doing is working.
How to Decide What to Post
It varies based on what you do and what you are looking to get out of it. We have a strategy for every single client. We take their top 3 goals, products or categories and we rotate them on their grid. When there’s a launch, we do a build-up— a 30-day launch and usually that takes a 90-day strategy. It’s different for everybody depending on their goals and what their outcome is and the value they’re providing their audience. Holidays and notable days that are specific to that brand and that industry play a role as well.
Not Sure Where to Start?
We have an online program called GSD Academy that walks you through how to set the foundation for being productive when producing content, this is what GSD Creative does. We specialize in doing the strategy and we customize the message based on the way the audience needs to hear it based off of psychology which is the foundation of all of our communication. We heavily observe analytics and build the strategy based on data. The data doesn’t lie.
This tip is brought to you by The GSD Academy. This step-by-step, business productivity online program will share with you exactly how to shift your mindset, set boundaries, build rock solid processes, customize your message in order to strategically grow your revenues and Get Shit Done by clicking HERE.