23 Feb How to Navigate Business Growth
Building a successful business is a journey and every part of the path you have taken has gotten you to where you are today! Even before your business was even a thought, your experiences have molded you into the strong, ambitious business owner and entrepreneur that you are today. Wow, that's SO AMAZING! Today I am chatting with Bofta Yimam, Emmy Award-Winning Journalist, International Speaker, Coach & the Founder of Speak & Influence, all about how to navigate business growth, the power of your story and how to slow down to visualize the destination and goals for your business.
There is power in your story and your journey
The impact of visibility on your business
How to build confidence as a speaker
Take the time to slow down and strategize
Define the stops along the way to your business destination
State your goals out loud
Bofta Yimam is an Emmy® & Edward R. Murrow Award-Winning Journalist, DC-based National TV Correspondent, International Speaker, Executive Coach & Digital Course Creator. She was recently honored with the Asian-African Chamber of Commerce & Industry International Leadership Award and the Black Business Review’s Top 40 Under 40 Professionals. From London to Washington, D.C., Bofta has captured global crowds with her dynamic style and presence. For more than a decade, Bofta has reported and anchored live on the morning and evening news for TV affiliates around the country, including CBS and ABC. Most recently, she reported on the impeachment inquiry from Capitol Hill as well as the White House. She is the first Ethiopian-American newscaster to receive an Emmy® and has been honored for her work nearly every year in her career. In 2013, she won a Midsouth Regional Emmy® for excellence in “Continuing Coverage.” A year later, she received the Pennsylvania AP Broadcasters Association award for Outstanding Investigative Report. As a seasoned speaker, executive coach and corporate trainer, Bofta mixes high energy storytelling and insightful content that will motivate your audience into action. From teenage depression to an award-winning broadcasting career to building a successful business from scratch, Bofta now works to inspire others that anything is possible. Bofta firmly believes that adversity has its advantages and there’s incredible power in owning your story — that's what her clients learn to embrace, too. From commanding executive presence to implementing savvy storytelling techniques to help your leadership team standout from the crowd, Bofta's value-packed corporate trainings will leave your team with memorable and powerful action steps to reach your goals.
I'm so excited about our guest today. She's an Emmy Award winning journalist. She's an international speaker, a coach, and the founder of speak and influence. And so ladies, I know those of you that are listening, you want to know all of this, because you reach out to me and ask a lot like how do you become a woman of influence? And how did you become confident to speak on stage and kind of say whatever you want, and you don't care what people think. I think that was like my strong willed dad race up. Continue Reading
so excited. So before we jump in and start talking about all the tactics of how powerful each individual person's story can be, take this back and tell us like, Where did you grow up? And how have you gotten to where you are today with like, all this amazing confidence of being able to be on stage and share the power of your story? How have you gotten here?
Thank you. Thank you again, for having me, Angela, man, I'm gonna give you guys the short version. Because it's been a journey. And and like how much time you have, you know what I mean? But, but honestly, I call it a journey. Because if you looked at me now, and you looked at me back, let's say when I was even 15, or 16. And what I was going through at that time, man, it's like I'm a different person, truly. And I think we evolve into different versions of ourselves, depending on the season, sometimes depending on the period of our life, depending on what we're going through. And so I am an Ethiopian, Ethiopian American. I grew up in Maryland, and my parents migrated from Ethiopia. And I always say they're very much part of my story. Of course, not because they're my parents, but because I think migration is huge. And they came to this country really hoping for an education and just planned on Angela, going back to Ethiopia. I mean, that was the plan for your education and just go back. But there were human rights violations that were happening at that time in Ethiopia. So their parents said just stay a little longer. Well, that turned into years, and years and years, and other family members came over. And so our home was like a rock for many of our family members who now have kids of their own and have expanded to their own careers and beautiful trajectories. And so I would be remiss if I didn't start my story by just mentioning that because I think it's huge when you see your parents, you know, even no matter what they were going through, still find a way to give back and to help family members who needed it.
How did you gain the confidence to become a speaker, public speaker? How did you gain the confidence? Like do you remember the first time you're on TV like how Totally,
I tried to avoid it. Do you know that I got the job and then try to avoid it? Okay, tell me, like what happened. Okay, so. So it's just so many ways I can tell you a million stories I'm telling you. Look, what happened was I got this job after I'd sent out, let me tell you this about this is this is something that stayed with me is that I'm a persistent person. So when I was applying for jobs, I applied to more than 100 TV stations around the country trying to get my foot in the door cuz I didn't wow connections or know anyone. So I was really feeling like, wow, I'm feeling dejected. I'm not really getting responses. Maybe I need to go to grad school, you know, as I'm thinking of all these other options, maybe do another internship, do another internship for free. It was doing all these things. And I had graduated, and I had traveled and I'd come back and now it was applying and it just wasn't landing. So of course, I had to be self aware to say, well, maybe I need to up my skills. Who knows? I mean, there weren't a lot of people with different sounding names, either, you know, we right? really was a different time. And I'm not trying to date myself here, but it was like 2000 567 more so than Yeah, 19 right. So it's different, right? landscape, there's less diversity on air even. And so I remember applying to all of these different TV stations and not hearing anything like literally hearing silence, sometimes I'd get a letter saying, you know, not right now. And so I decided to do that extra free internship. So I traveled like two hours twice a week, twice a week, during the summertime, doing this internship at a small station. And and let me just say this for those of you who may not have a friend and broadcast so typically when you start now and if you're doing boots on the ground, I'm talking about reporting not not an analyst, but an actual news reporter. Enough Pentagon's analyst is explaining a little bit different track here. Typically, you go to a small town, you start out you don't get paid much at all. And oftentimes you carry your own camera and you edit your own lights, the other live at 5pm. Tonight, there, so. So I'm gunning for these jobs and not hearing it. Okay. So you can imagine what they did to my self esteem, right? So here I am trying to stay up as I'm applying to be different places. So I said to myself, you know what, let me do this extra internship, maybe I will get in the door that way, like internship straight into the job, about two hours away from my house. So I ended up doing that for a summer, the news director ended up leaving, but here's how things work when you're persistent. This is why I say you just never know, the anchor there said, You know, I see working artists, you do anything? Would you be willing to move to Georgia, I started my first job there. She connected me with her old boss in Georgia. And he's like, I don't have any nameless Calvin. He was like, calculating. I don't have any jobs right now. But the dads, I'll let you know. And I said, Okay. And so I called him up. And then I said, you know, I'm actually going to be visiting a friend in Atlanta soon. Would it be okay, if I stopped by the station? Because here's what I was thinking, Angela, if I could just meet him. It would be at the top of the list. Because even for those small jobs, there's like 200 people applying. Yep. And so I did that. I like literally made up that I was visiting a friend rented a car there drove to Atlanta, Georgia, I love you while I'm working side hustles I don't have like I'm not, you know, rolling the dough here, right. So I'm driving to Georgia driving to from Atlanta to a small town called Dalton. And about several months later, he ended up having an opening I met him that day, several months later, he had an opening and then I that's when I actually packed my Honda and drove to Dalton, Georgia and had my first job there.
Oh my gosh, they want me to be
at the White House. Now I'm like, you don't know where I started, you know what I'm saying? It's been a journey. journey. So so I do say that persistence matters, persistence matters, in careers and it goes a long way in business as well. And that's that experience in itself Angeles, how I knew if I decided to do a business, I'm still going to be okay because I will be persistent, meaning I will be persistent and figure it out. Even if it's a outlier way to do it, you know, what I'm saying a little bit, not very traditional. And so that was my first job and then I kept moving up, I would say ABC and CBS and kept moving up the ladder and really worked on my stories, eventually no longer shooting and editing my own stuff, had my own videographer, you know, all those good things coming along the way and and so it really has been a man so many different transformational moments throughout my my career and also you know, of course business as well and, and I've enjoyed it and it's been so much growth, you know, so much growth. So, that's a bit of my bit of my story there. I hope you guys love it. Those of you who maybe you're driving or hanging out at home. You know, petting your dog like I do, you know, just sitting there on the couch. That's what I do. And it was a podcast.
So what kind of dog do you have? Oh, he
is a character. He is a poodle mix. He's a rescue. I got him when he was two. Now I call him an old man because he's six but and he's 10 pounds and getting fatter. So I'm trying to, you know, he's 10 pounds, but he's small. So you know, every pound matters now. It's not good for their little legs. And so, yeah, so he's I got him at seven and a half. He was a little bit too small to skinny. We've, you know, gotten some food course nutrition and so forth.
Happy at eight pounds, Angela. Now this guy is like 11. I'm like, Man, you got to lose some weight, buddy. And he's just so cute. But he's cute. If you guys are on my Instagram, both mom and you'll see him because I give them cameos. Give them a shout outs.
You'll have to Okay, we'll totally put it in the show notes.
Yeah, look for shadow. Don't pay attention to me. Please look for shadow. Oh. Anyway, I digress. I digress.
I'm a dog. I'm a dog person, too. So this sounds like what kind of dog is it? Like, I bet our dogs kind of have multi poos and one is much more like poodle, like, and then the other ones like Maltese like that. They're like, almost 11 foot. I mean, I've had him you know, all their life. And so it's like, you know, they I'm just like, I know every pound matters. And now they have to have like little steps to like, get up on the couch and get up on the bed. Yeah, mine are getting older. Yeah, so I totally get it. But
I just talked to you on it to see them. They're so cute. The white one looks like my baby my dogs. 2008
there's like some Maltese in it.
You know, it could be we kind of joke and say it probably is cute since he was a rescue. You know, we won't ever know. But we think his face is a little multi See? So easy. That's what I call it cute.
If you're if you're a dog, Mom, you'll you'll totally get it with with our dogs here. So I love it. So when was the first time so Okay, so you got on TV, which I'm sure really did help, like boost your confidence. But as we were talking before we started to record just like about rude people and and trolls and things like that. How do you like go on stage and go on TV? And like, Are there some things that people can do who want to do some of these things? You know, guys, listen, ladies, being aggressive is not a bad thing when you're a woman. And being persistent means results. To me. At least that's what I that's what I think of. And so what are some just like headspace things like, you know how some people do like I do 10 push ups or like I do the power pose in the mirror? Before I go. I'm like, Is there anything that you do to like, make sure that you deliver your message like when you're going on stage? Or when you're going on TV?
Yes, well, here's what I'll say TV and stage are very different. Some somebody can be fantastic on TV, and then be on stage and see the audience and shrink. So just want to say the camera is completely different than in a room full of eyeballs staring back at you. In my opinion.
Yes. No, that is so in. Yes.
Yes. There are a lot of broadcasters who do not speak on stages. Really? Yeah. Okay. Yeah. I mean, they'll do it, you know, here and there, because they're part of a community but they're not regularly doing it. And, and for a variety of reasons, right. But so one thing I'll say they are different. So think of them as different mediums. But either one, what you do need to do is slow down. So that's the biggest mistake people make on either. So whether it's a stage or TV is really focusing on slowing down. And here's what we like in competent speakers, and competent broadcasters. If you either one, or if you're being interviewed. Even on TV, we like cool, calm and confident. We are attracted to it. Because when somebody speaks slowly, we can digest their message when somebody speaks too fast. We are so busy trying to keep up and figure out what What did you just say? So let the message sit with people, which goes back to what is your message? And are you confident in that message? So for most people, I imagine your audience are looking probably if they're in business or coaches service providers out there, they're looking potentially to be on stages. Here's what I'll say whether it's virtual, and you're at a virtual conference, staring through to your camera to zoom or what have you. Or if it's when things open up in person and it's in front of 1000s of people again at some point or hundreds of people Either one, you want to get practice in with your message. And you have the luxury of knowing, unlike TV, what you're doing a lot of ad libbing. And in the sense of, you know, you may not know the question, somebody might ask you as much well stage you can really prepare, that's going to help you be more confident on TV as well. But for most people, I imagine your audience being on virtual stages and, and in person speaking opportunities are really ways where they're looking to grow right now. And so know that we didn't start out confidence. So you hear me now, and I'm very confident, but like I said, like that when I got to that first job in Georgia, I was more than willing to just carry the camera, and, you know, edit and be behind the scenes, because it's way more comfortable. And then like, what are you going to get on TV? And what are you going to do it? I'll do it. So I waited like a week before I actually was on air, and then I, the more practice and reps you get, the easier it's going to be. That's why I tell people, Angela, and you've seen this to get on podcast, share your story, get out there, because the more you practice it, the more you get out there and get comfortable with answering questions, the easier it's going to be for you no matter what platform you're on. And so you want to get comfortable with sharing different pieces of your story, which then gets to well, both to how do I determine what pieces of my story are the ones that people want to hear? So you've got to go back to what value you're giving your audience and knowing your audience and letting that drive you. Because it's a disservice for so many of you to not share what you've gone through because it could benefit someone out there.
Yeah, that's the thing. And it's funny, people will say, How do you know what to say? And like, I'm not even going to pretend. But in the beginning, like I, I hired a coach, like I hired a speaking coach. And while I guess, like, one thing that my speaking coach told me, and it really helped me is that whenever I am speaking to a camera, which that's how it started first, just like doing a video tip series. To pretend as though I was just speaking to a friend, like just having a conversation. Now, you know, back in the first two years, like there there, I didn't plan the content, which strategy, it was the way he edited, which I learned later. He was like, I just want you to talk, I just want to let's have a conversation. And that got me comfortable with the with a camera being in front of my face. And so then when I started to speak, he was like the same thing. He's like, just as though we were having a conversation. And then and then I was coached on how to make sure that you have actionable items. Because in the beginning, like I would just go up there and talk, which isn't always the best thing. Because I'd have people say, well, you're very entertaining. But I didn't follow anything that you said, What do you
do? Like, you need structure and framework? Yes, you need structure and framework. And in a clear message. I always tell people think about the destination angelyn I think that's probably where you are working on is what's the destination? Like? Where are you taking them? Why should they listen? What's the final destination, you know, in terms of the talk, and so I always tell people, if you're getting on a plane, and you're going to California and there's three stops along the way, tell people to three stops, right, you usually know where you're going to have a layover. The same thing with the talk, the destination might be California. So you're showing you're sharing your three, boom, boom, boom, ways to get to a million bucks or to scale or whatever your topic might be out there. That's the destination will tell him the three ways to get there. Right to tell him a little fact, along the way, and when I say that people usually visually think, Oh, right, I need to tell them, kind of tell them the street signs, so to speak, you know, tell them the places that they need to stop that to get to the final destination and visit right. So just a little bit of an analogy there. But I think everyone gets the point where, you know, you we all love to talk sometimes and entertain but it's different when you're speaking in front of a room and you're a keynote speaker and they're expecting you to deliver tangible, tangible things things they can walk away with a now implement. It's different. And it's different from a motivational speaker to you know, motivational speakers is okay, I'm gonna inspire you and motivate you. You gotta do this. You got to do that. A keynotes really giving you real I feel like actionable things for you to then actually go do as part of like educating you.
Mm hmm. Yeah, that's and I've never really thought about it. But it's so funny because When people reach out, it actually like I don't do when they're like, can you come and motivate our audience and like, be motivate? And I'm like, What? I'm not a motivational speaker. Like, that's not what I do. which then led me to understand, oh, I'm not clear on my website, like, what exactly I am speaking. You know, which then led us to like, Okay, what are the you know, so you, you have a keynote, you can have a signature, and then you can have more like, have a panel thing, but if it doesn't, this is what most speaking coach told me. He's like, if it doesn't have to do with these three things? The answer is no. Because that is confusing to consumers, if they come and ask you, like, we used to plan a lot of weddings and events, we don't really do that anymore. Like, that was years ago. And while I do coach and consult a lot of people in the creative industry, it doesn't make sense to go out there and talk about planning a wedding when I'm over here doing productivity consulting.
what are your thoughts on? You know, that same, like, all media is good media, you know, good or bad or bow? Like? What are your thoughts on that? Because I know one, one thing that you specifically talk about is like the impact of visibility on your business. And so if people are so wanting to speak, but they're being invited to speak on something that they really are passionate about, or they're not doing anymore, like, how can you like turn that around or pitch people differently? Like, sure, because the impact of visibility is, is everything on business, in my opinion. So talk to us about that.
Yeah, absolutely. And I think it's a great point that you brought up, Angela, even your own experiences with that. So let me say this, most people aren't being hounded to get on the stage. Right? Most people have to do some type of outreach, or they have to work on their presence online, which I tell people, we live in a 360 world now. So people land on stages because of who they are online. Back in the day, that's not how it worked, because online wasn't as huge. But right now, your online presence matters so much because it can be leveraged and whether you and I say people don't have to be on all 20 million platforms, just pick one or two, where your people are at where you're the audience want to reach, right? So at the beginning, here's what I would tell somebody, most people need practice. So you should get on stages, even if it's not exactly what your expertise is in, make it your expertise, like make the topic, your expertise, but tell the event organizer, here's what I'd love to jam on. What do you think I could relate it to? What your site's about women's empowerment and business? And you do? I don't know, productivity lets you know you. Okay, well, I could know about productivity within business to help you grow within your first three years, right. So take something and analyze a lot of experience probably now speaking, but for those of you who don't take, listen to what their their theme, their conference theme is about, and ask yourself before you say no, if you need experience speaking, definitely just get out there. The other Flipside to think about is, if you're a service provider, your clients may be in the audience. So while the theme may not be exactly yours, help make it your you know, crafted. So it's part of your theme, make it work for that audience, talk to the event organizer, you know, brainstorm with them maybe a little bit, and then present it. Because when you say no to an event, especially if you're starting out in business, you're really saying no to a potential future events, too, because somebody could see you in that room and bring you on. I don't know how many times it's happened to me, somebody saw me speak to three years ago, you know, two, three years ago, and they randomly email me, but I won't call it random, because I'm gonna say it's, it's because I was there two, three years ago. Yeah, right. Or they heard me on even a virtual workshop. They said, You know, I heard you there, can you come speak to our audience. And so, I've done story and messaging and communications, from high level corporate, to the beginner business coach at different conferences across the spectrum. But that's because I was willing to craft it to that particular audience, which I don't think enough people do and see the value of at the beginning for visibility, get out there. That's what I tell people like, Don't say no, unless it's really something that's horribly not a good fit, and it's not gonna feel good in your gut to go, right. It doesn't make sense at all. But for most people, it's within their playground. They just don't want to steer a little bit and do the work to craft it or to eat I have to tell say that for the folks who are within the first couple of years, especially, the other thing to think about is how are you packaging and positioning yourself and your story? Your story is not separate from you, it's part of you. That would be like me ignoring 13 years in journalism, right? And that's what I see a lot of people do. Well, now I'm this. So they completely ignore that they were a lawyer for 10 years, or that they were in a different industry, how can you read the experiences of the past with who you are today? And that's really powerful. And I work a lot with language and how you package and position yourself for the stage and for online. What are you saying consistently to your audience, to your point, Angela, that helps them see who you are and what you represent overall? Mm hmm. Does that answer your question? Absolutely.
Yes, very powerful stuff. And so for people that don't know how to have structure, and sometimes ladies, we're just too close to it. Because we think everything is important. At least I used to, I'm like, No, no, but that's important. I need to tell them that. But really, it isn't. And so do people hire you to help them prepare for big keynotes? Absolutely, yeah. And you give them feedback, too, like,
how to look at their keynote? Oh, I look at it, and I look at their keynote how they're structuring it, grab my pen, I'll go through it, make edits. I'm all in you know, when it comes to that. So when then when it comes to me, and I've had people who even reached out last minute, and I've done private coaching with and, you know, you can always do more when you have time. So time is on your side, if you're not, you know, if you have a keynote next week, it's always nice, because time is on your side, you can really think about what do I want to say? So absolutely they do.
So for somebody is there like your favorite your top your number one example of how the power of your story specifically has impacted one of your audience members, or they became a client? Is there like one story that really sticks out there? And you're like, Damn, I'm so glad that I am sharing the power of my story to help others.
Oh, I think that, you know, especially with online mediums, you know, I have a Facebook group and, and I'm always talking like you, you know, I'm always talking about a story or sharing it. It's hard to say exactly which one, but I can tell you that every time I speak, I walk away with a client may not be in a week, maybe two weeks or three weeks. But I mean, I'm whenever I speak in person, I'm walking away with clients, just because I know, not not just I think the powers thinking I think people actually know that I'm genuine and authentic. And that I mean, what I say, you know, when I say what I mean, and you know that that statement, but I think when I'm in a room, especially, I mean, this is a podcast, but when I'm in a room, I think people actually know that I'm rooting for them. You know, I really want people to see the power of it. Because there's no way I would be at the success metrics that I have now in my business or in life period, I think if I hadn't stepped out, and I call it playing bigger if I hadn't done that. And so at the beginning, everything I tell people to do are things that I actually did, I built my business from the ground up, it was through visibility of speaking on stages, because I had left my full time career and getting on stages getting online becoming visible studying, of course, business, but at the same time, all that visibility and messaging work. And so I am really a proponent. I'm thinking like if you're not playing bigger, and you're not out there, number one, you're forgetting about the value that it brings the audience. So that's the first thing I would just tell somebody who wants to speak in that structure you mentioned a moment ago, what value are you bringing to the audience, you know, what's going to be most impactful for them? take yourself out of it and think about the audience you're speaking to? Are they young business owners? Are they event planners? Who Who are they? And that's why speaking to event organizers is one of the most underrated things too many people say yes to a speaking engagement and don't do the due diligence to actually talk to the event organizers and figure out, Hey, where are they? What's the demographic here? You know, what are their pains? What are their challenges, because now you can really speak to what's happening in that room and there'll be like, Wow, she's in my home or she's in my business. Like that person knows me. It's because that speaker did the due diligence to find out what was really going on for the folks at that event. So those are a couple of things to keep in mind for for those who want to step into this. The other thing to think about is what are some of the transformational moments in your life where you truly grew because of what happened. So I had a mental health challenge right. Other people It might be something else, doesn't mean we're airing all of our dirty laundry. Let me let me say that because sometimes people will say that what you mean, you want me to do? No is thinking about? What would be a value to the audience? What's the reason for you sharing it? You know, thinking about it for validation, we don't want to just share it for validation, you want to share it, because it's going to help someone. And so what are some of the transformational moments that you've gone through for your listeners here, Angela, that you've gone through that truly changed who you are? And when you think of it that way, there's not 50 million moments, you know, right. There's just not, there's just not. And then the other things you think about, you know, I work with experts. And so experts typically learned quite a bit along the way right to get where they are right now. And so that's another story that they want to throw in there. So I really think of your keynote as like, three different stories tied in with a theme or a message.
So I know in your Facebook group, because you mentioned that where you help people really understand the power of speaking and the power of influence. And you have 14 strategic ways to land speaking engagements. So if people want and we'll put it in the show notes, too. So y'all if you're driving, it's okay, we got you. If people want to learn how to really use their, their the power of their story, if they want to influence and speak, what's the Can you give us like the first strategy? And then if you guys want to know the other 13? Like you need to get just joined Facebook group, but or is there like a top or favorite strategy that you can tell listeners? Oh, yeah, the easiest way to start
easily and this is going to shock most people open like what you just want me to just just do that. I don't even know if it's the first thing in the 14 strategic ways, I don't know. But the very number one top thing to be totally honest, I right now, my mind needs probably a little bit more coffee.
what I will say, what I will say is, the first thing is, is you need to tell people that you want to speak, meaning you need to literally put out a post, send out a text, send out an email, I'm looking you know and talk about what you're looking to speak on on your message. I've been so excited about speaking about XYZ I'm looking to speak on more stages in the next Boom, boom, boom, boom, you know, whatever, coming months or weeks or whatever have you but you need to tell people, too many people saying like, I'm not getting speaking engagements, are you telling people that you're a speaker? Or are you assuming that they know that you want to talk about this, that's what I talk about playing bigger, it's way more than just speaking, it's really a mindset. It's a it's really a mindset of seeing yourself first as a speaker, so call yourself a speaker, call yourself a speaker, put it out there, put it in your titles, you know, put it out there, and I'm not crazy woowoo. But I'm pretty woowoo in the sense that I do believe the universe backs up our desires with action. So you know, when I have resistance, I truly am somebody about action. But I also say, you know what, put it out there, you've got to put it out there. You know, the universe receives a lot of confused messages from folks. They'll say, people will tell me, you know, I want to be a speaker. But at the same time, they'll say, but I'm scared that I might get a troll. You can't have it both ways. Mm hmm. So you've got to tell us what you really desire, you desire to be the number one speaker in the world, you've got to say it, then back it up with action, but start with just saying, I want to be a speaker. And so you'd be amazed at how many people really come to me and they haven't done that critical piece. Because that requires a bit of courage. If you don't feel like you've everything else together yet, right? Like talk or an audience yet, trust that it will come. But start putting your message out there. You know, and the rest will come. And I would say that to anyone and although I help people with you know, yes, crafting your signature story and gaining visibility and leveraging your voice online and on the stage. What I really help people do at the crux of it is work on that confidence piece. Because if you want to have impact and spread your message, you got to have some some serious competence and courage
over here laughing because a mentor to cards that I had years ago. He's like, see guys to mentor weddings. And I'm like, Whoa, yeah, I mean, we do but he's like, what do you do other things too, because I mean for a wedding. It is Isn't it just like a one off? And I'm like, Well, sometimes but I mean, we do have returning clients when they get to six weddings. But Angela, that is not the kind of repeat business you want, right? I mean, it's that kind of weird and Like, well, I don't make it weird. But, you know, I'm like, What? Why? Like what he's like, see, you're just going to do weddings for the rest of your life like one offs. And you know, at the time, I'm like, I don't know what next year holds, you know? And so he's like, I want you to think about this differently. He's like, do you do other events? Do you do any type of events? Do you do baby showers? Do you do anniversary parties? Do you do Christmas parties? Do you? Like your clients? A lot of them are entrepreneurs. And it's like, what you put out is usually what you bring back in. And so he was identifying like, he saw things that I never thought of ever. And I'm like, Yeah, I guess like most of our clients, they are entrepreneurial. They do own businesses. I was in healthcare. And so a lot of my first clients, they were all doctors, they were in health care, their kids were getting married. And so he's like, you got to think bigger. And he's like, so are you doing their their anniversary parties and their Christmas parties and their open houses? And I'm like, not No. And he's like, Why? You're not telling them? You, they're coming to you to just plan their wedding. And then after that, it's like, wham, bam, Thank you, ma'am. It's over. And he's like, you've got to do a better job of telling people that you will, and you want to do these things. He's like, I want you to think about your clients differently. I want you to pick your top 10 favorite clients. And it's great that it's the introductory is a wedding because it's emotional money. And they
just give it I just had a wedding. So I was like, yeah, basically, I'm just like, yes, yes. Yes. What do you think? Yes. Okay. Yeah.
And I mean, you really lean on that planner. And so he's like, you already build the respect and the trust, and they know that you work for them. And not all the vendors and you have their, their budget and their money and everything they want at heart. So it's the best way in to build a beautiful long term relationship of handling every personal event this person ever has for life. And so I'm like, you know, I still wasn't really kidding. I'm like, What do you mean, and he's like, Angelo, you can have 10 lifecycle clients, he's like, that means the wedding, they're probably going to have a kitten, maybe have a kid, then that kid has a birthday, then they're gonna go on trips throughout the year. And he's like, I want them to think of you as any personal event. They come to you, they come to you, but you need to start telling people that Yeah, he's like, you don't know. Yeah, he's like, you don't have to tell him in the very beginning, you know, get through the wedding. And then when the wedding afterwards, you can say, hey, by the way, you know, I know that you have your own practice. And so if and it just, it was so powerful, like you said to me, because then they're like, oh, why didn't know you would do my Christmas party. And oh, I didn't know you would decorate our home for our kids birthday. And but it completely changed my business model that took me two years to kind of get out of that. Right? You know, people would book us 1518 months out. And you know, it seems like such a long time, but you blink your eyes and holy shit, the dates here. So anybody that is listening, like I want you to think about these, that you just got to think a little bit differently and have an open mind. Because it literally changed my life. And instead of running on this hamster wheel of doing over 250 weddings, then we were
gonna do it.
I mean, he I still say today, like he saved my life, because I loved what I did. But you can only do it for so many people before, like you are run ragged. And so I learned how to focus more. And if you just say it out loud consistency. And that's correct. That's
the key. That's the key and the messaging, right. And I tell people, it's so interesting. I love that story, Angela. It's very powerful, because one person can change the way we think and then change our lives, right. But when I talk to people about crafting your signature talk and your signature story, I tell people that that is now part of the crux of your messaging. So you can take pieces of the talk and you can become social media posts. So everything is not you know, independent. It's all part of you and your messaging, what you put out there. And so you're right. What you what you put out there matters just incredibly I, I worked with people who never thought they write a book and when they went through the whole program, and then they craft a signature story and they played more bigger, invisible, and they leverage their voice. They decided I wanted to run out write a book, or now they wanted to do some other endeavor. And it's powerful because it started from someone just being really scared about putting themselves out there and then realizing,
there's anything. All of us have realized the past years. We never know when our time is coming. It's a reminder, a really big reminder of what we've gone through in 2020. What a reminder that if you want to do something I tell this to anyone. If you want to do something, you got to do it for yourself now, because you're assuming that everything is going to be just alright for you to hop into and 2021. And it's, it's just not the case, we just don't know when we're going to be called. And I say this in the spiritual sense. And we know when it's our time, folks. And so, you know, a lot of what drives me is when I really think about that, you know, I really think about that. And I, I went through an experience where, when I left my full time corporate job, I also took care of my dad for a few months before he he moved on to the next chapter, he had pancreatic cancer, and I was working part time in my business, while I was had left already full time, it was a very stressful time. And as you can imagine, but it also was that reminder. Like, we just don't know when, you know, at the end on a somber note here, but we I say it, because I think of that, and I think wow, one, I'm very grateful that I was able to be there for my dad in that moment. But also seeing that, it reminded me that you better do what you want to do on this earth, because you just don't know when our time is going to be called. And so anyone here needs that. needed to hear that. And I say it out of love, like, do it for yourself, make, make that action plan and do the action plan, right? execute it, whatever it is for you. And even if it's not perfect, just put it out there. Because you just don't know. And we just all assume and all of us, including myself, we just assume we're gonna be there for retirement, we're gonna be there for this or be there for that. I mean, I got married during a pandemic, because I said, I don't know. I don't know who's gonna be around anymore. Mm hmm. And you know, that's it. We do. That's amazing. I've waited six weeks, by the way you appreciate
it. Oh, my God, we have to talk about this.
Well, by the way, shout out to God. My wedding later. But yeah, it was like six weeks. Yep. And, and I tell you, everyone enjoyed it. And I'll be posting on on igmi video, they just released it today. But
But I say that to say,
what drove it? Is this meeting in like, Man, what what are we? If we wait for 2021? How do we know it's gonna be any better for people to gather? We just don't know. It's my point. You know, and, and I hope that inspires someone on this podcast, who's listening? Who's hanging out having their coffee, maybe walking around the house, maybe you're wiping down your counter, and you stop and you think, man, I really want to do that thing, whatever it is. And I hope it just gets you going to think, what is the worst case scenario? And usually, it's not that bad. You know, that Angela? You know, it's not that bad. Whatever, we painted our mind. It's just a worst case scenario is just not that bad. It's okay. Like, you can do it. You know, yeah,
you just have to get started. Yes, you just have to start. And it's like, if you sit around thinking, Oh, I'm gonna wait for this, or I'm gonna guess what, it's never the right time. Or it's never the best time you have to make it your time. Just like you just said it has. It really does. What do you want to do for you? And how do you want to impact others? So this was so powerful and so amazing. And I want to see your wedding pictures.
That's amazing. I'm gonna put I'm gonna post I got it. I posted the photos like a couple weeks ago, but I'm gonna post the video. So yeah, as a wedding planner, I will definitely love your input. Because, you know, we like I said, we put that we put that bad boy together. You know, it took it took it took all of me. But you know what I told somebody, if I didn't have a business, I don't think I could have done it that fast. Because I was able to step away and do things and run around. And if I had a nine to five, I just think I would have been, I would have gone crazy, you know, to plan it that quick. But thankfully, I could win. That's the beauty of having a business sometimes is I could step out of it. I was so thankful that I could go out and just, you know, help kind of get get it get her done, as they say, right? That's right. We say to the cell all the time, get her done. I used to live there. So I like that good. I took some key phrases so but it's been awesome. I mean, Angela, I love what you're doing it I told you that when we were even not recording that I just, I love that you're get you're you're out there and you're so visible. And I think that's such a great example to to your audience.
Yay. Well, guys, I know you have lots of actionable takeaways today. And so we will put it in the show notes. Be sure to check out the Facebook group and just stop by say hello, Liz. Let us know your speaking goals and how you want to start getting out there because you just have to start somewhere.
If anyone out there
is looking for a dynamic speaker for your organization, or your business, definitely email me it'll be in the show notes. You can Facebook or LinkedIn message me my name. No one else has it after you, mom. You're the only one I think I'm the only. But I would love to learn more about your organization and how I could potentially help by speaking to them virtually or in person in 2021.
Thank you so much for being on the show today.
everybody that's listening. Thank you so much for your time. Thank you so much for listening, and be sure to tune in next week to another episode of business unveiled.
That's it for this week's episode of business unveiled. Now that you have all the tools that you need to conquer the world and GSD get shit done. Would you share this with your friends and fellow business leaders? One thing that would really really help us and help new listeners is for you to rate the show. And leave a comment and Apple podcast, Spotify, Stitcher, or wherever you tune in and listen to business unveiled. You can check out the show notes at Angela proffitt.com slash podcast and link up with us on social media so you can share your biggest insights. And I want to know your aha moments. Until next week, remember the profitable shifts and structures you're creating in your business. help you be more present in your life. So get out there and GSD