Angela Proffitt

Meet Angela

What Do You Do?

A Southern-born creator, strategist, and movement-maker. A no-filter, all-heart entrepreneur who now knows — and believes — that success without wellness isn't real success.

Raised in small-town Tennessee, I grew up with two very different role models: a God-fearing Catholic mother who taught me faith, and an undercover detective father who taught me the power of details and grit. From an early age, I learned that discipline, focus, and faith in action create powerful results. My childhood was filled with nonstop activities — dance, baton twirling, gymnastics, softball, basketball — all carefully designed to keep me involved, focused, and moving. It’s where I first learned that consistency yields rewards — lessons that would shape everything that came after.

I built my first empire almost by accident — planning and designing luxury weddings and events, then consulting for the hospitality industry. I traveled the world, built multi-figure 8-10 figure businesses, and planned experiences for presidents, celebrities, and iconic brands.

On paper, it looked perfect. Inside, it was unsustainable.

Then life happened: Death. Business losses. Partnerships ending. Relationships shattering. Expectations crushed. What I had built — without even realizing it — had become a monster of toxicity. The “hustle hard, no sleep” culture I once wore as a badge of honor became my biggest liability. And when you don’t listen to your body… the universe will force you to fall flat on your face. For me, that moment came during COVID — a near-death experience that forced me to sit still for the first time in my adult life.

Stillness is where the real work began — in a bed. When COVID hit, everything stopped. I gained over 100 pounds in just nine months. When I got sick, I truly believed my life might be over. But one simple decision changed everything: Get up. Move forward. One step. I rolled out of bed, walked straight to the treadmill desk I had ordered out of desperation, and started moving. Just walking. Slow. Shaky. But moving. And YES typing and editing while walking at 1 speed is enough. I turned my dining room into a movement office — not because I wanted to, but because I had to. To save myself. To rebuild, step by step — literally.

And it wasn’t just my body that needed rebuilding. It was everything: My mind. My heart. My priorities. My ADHD, dyslexic, polymath, neurodivergent brain wasn’t broken —
it just needed a new way to survive. A new way to thrive. I know that now. And I’m here to help you realize it too. I spent years reflecting, journaling, tracking my health, and untangling the chaos I had accepted as normal for nearly two decades. Running on E…empty. Slowly, painfully, and intentionally, I redefined what success, wellness, and life really mean.

I realized:
👉 I wasn't living — I was surviving.
👉 My priorities weren’t aligned with my purpose.
👉 No amount of money, awards, or recognition could fill the gap that wellness had left behind.

I had to start over — from the inside out. I had to heal. I had to go back to my roots in mental health — and help myself first.

Now, I'm here to share the tools, the frameworks, and the truth: Success without wellness isn’t success. Movement isn't optional — it’s essential.
And you don't have to lose yourself to build something incredible. You can have both: Purpose and prosperity. Movement and momentum. Wellness and success.

Let's Connect

MY STORY

Where It Started

I’ve created a life where I’m in control of my time, my energy, my clients, and my business. But it wasn’t always that way. A series of hard, painful experiences shaped the way I approach business—and life—today. Experiences that could happen to anyone. So… how did I get here? By walking through the fire. By feeling the kind of pain you can’t ignore. Because real change doesn’t happen when life feels easy. It happens when the pain becomes deeper than the fear of doing something different.

I’ve lost everything more than once. I’ve lived through fires, floods, earthquakes, tornadoes, rain cells, divorce, computer crashes—you name it. Lost luggage. Stolen computers. Planners taken from my car during break-ins. I’ve rebuilt from ground zero more times than I can count. In 2010, I survived the Nashville Flood that crippled local businesses for years. And that’s when I realized: I’m different.

While many were devastated, my business didn’t collapse—because by then, I had already shifted to a fully paperless, tech-driven operation. (Thank you, early training in electronic medical records back when I worked in mental health.) What crushed others opened doors for me, because I had already faced personal disasters—and rebuilt smarter every time. Was it devastating? Absolutely. But for as long as I can remember, I’ve been a glass-half-full kind of person. I believe everything happens for you, not to you. There’s always a silver lining—if you're willing to shift your mindset and look for it. (If you ever ask me about my Audible library, fair warning—your head might explode. 😂 I was desperate for solutions… and when I couldn’t find them, I created my own.)

These experiences, combined with my lifelong fascination with psychology, communication, and human behavior, gave me the tools to have a real, positive impact—and now, to help others do the same.

So if you wonder why I’m obsessed with systems… this is why. Systems. Processes. Productivity. Cloud backups. Workflow design. Team management. Clear communication. Setting—and meeting—expectations. Because I know what it feels like to have your dreams—and your business—crushed. Not once. Not twice. Again and again. And if you wonder why I pour so much time and energy into every client and project, see above. 😉

COVID was the shift. The perfect storm. The final wake-up call. When the world shut down, so did everything I thought I knew. I became my own case study. No team. No audience. No applause. Just me, the mirror—and a few brave therapists, mentors, and coaches who had walked through their own fires and knew the way forward.

One of the greatest lessons I learned? Don’t waste time taking advice from people who haven’t lived it. If they haven’t survived the storm, they can’t show you the way through it.

Through this journey, I realized that feeling good isn’t luck—it’s a formula. It’s about figuring out what works for you. Your body. Your lifestyle. Your history. Your goals. And being honest about what you’re optimizing for. The problem was, at the time—I didn’t know. I was lost. I was crushed. I was broken. I didn’t know what I wanted. And that’s what led me to create the GSD Wellness Code: an 8-step SELF CARE framework designed to help high-achievers move from burnout to balance—without losing their edge.

Because this isn’t about giving up success. It’s about creating success that doesn’t cost you your health, your joy, your relationships—or your life. It’s about moving with purpose. Living intentionally. And remembering that true leadership starts with how you take care of yourself first. There’s a reason flight attendants say: “Put your own mask on first.” (Trust me—I hear that phrase just about every week now.)

What Drives Me

What I believe NOW!

Movement heals — and it doesn’t have to look like a workout.
Boundaries aren't selfish; they’re sacred.
Business should serve your life, not steal from it.
Energy is everything: protect it, fuel it, own it.
You can reinvent yourself — anytime, at any age, from any chapter.

I went from being a non-stop working overachiever in a morgue and mental hospital to building a global luxury event and wedding empire, and later reinventing myself as the go-to productivity consultant who speaks worldwide, hosts a podcast, has authored several books, and developed online courses. I’m proof that rules are meant to be broken—and that it’s never too late to pivot. But after years of achieving, building, and scaling, I hit a truth most entrepreneurs don’t like to talk about: success at the cost of your health, your joy, or your sanity isn’t really success at all.

That’s why I created the GSD Wellness Code. Because no one talks about what happens after the burnout. Because entrepreneurs deserve better tools than just “work harder.” Because leaders can’t lead from an empty tank. Because you do deserve to feel good again—body, mind, and soul. Today, I don’t take a gunslinger approach to business—or to life. I am strategic in everything I do, because thriving in today’s world requires more than hustle. It requires the right team, the right processes, the right systems, and most importantly—the right mindset.

YES, I'M ASKING YOU THIS!

I’ll share with you what I want…

Yes, I’m asking you this: what do you want to be known for?

One exercise that changed my life was writing a five-minute eulogy. It sounds heavy, but it’s powerful. It just might help you get clear too. I’m here to support you, and I need your support in spreading the word. I want to help you get shit done, reclaim your time, live presently, and leave a legacy that actually matters. I’m here to serve YOU. Whether it’s through fun, free content on social media, behind-the-scenes insights on Instagram, or strategies I share on my podcast, everything I create is designed to help you make your life and your business better. I don’t just teach this; I live it every day—running my own businesses, learning, evolving, and moving forward.

And here’s a truth I’ve learned the hard way: free doesn’t change lives. Real commitment does. When you tie a dollar amount to something, you put skin in the game. That’s when real transformation happens. I’ve built my business from what used to be my home, from living out of vans, from the most luxurious hotel rooms to shitty motel rooms (we don't show that part on social media enough), conference centers, treadmill desks, and walking pads. My commitment is to make sure you have the tools to GSD (Get Shit Done) no matter where you’re doing it from. Because thriving isn't about where you work, it’s about how you move through it.

If you’re ready to stop running on empty, chasing validation, or living in survival mode, you’re in the right place. Welcome to the recovery room for workaholic entrepreneurs, where we don’t just get shit done; we do it with purpose, with energy, and with wellness leading the way.

So where do we start? Well, first, you need to know something important. I’ll never expect perfection from you. You’ll never be judged here. So please, don’t expect perfection from me either. Ask questions. Clarify. Dig deeper into the “why.” Because that’s how we change perception—and that’s how we grow. I misspell words. I misuse grammar. I mix up phrases all the time. (Seriously, I learn new words daily. 😂) But even with those imperfections, I know one thing for sure: I provide real value. I overshare, I don’t hold back, and I keep it real, honest, and raw. I know that if I can do it, so can you. I didn’t get a leg up. I simply surrounded myself with the right people, trusted those who had walked the path before me, and committed to learning, growing, and evolving. There’s zero room for defensiveness or ego if you’re serious about growth—and that’s the energy we work with here.

So, how can we GSD together? You can start by diving into the free resources and joining the GSD Community. Here are a few other ways to get involved:

🎙 Content & Resources: Free trainings, blogs, podcasts, and guides to help you take action one small step at a time.

📣 Speaking & Workshops: Empowering entrepreneurs, creatives, and hospitality leaders to move, reset, and lead with wellness (plus a little AI magic sprinkled in).

🛠 Coaching & Courses: Get personalized support or join the 8-week GSD Wellness Code program to build your SELF CARE framework.

🌎 Community & Retreats: Come as you are, leave stronger. Experience transformational retreats that reset your body, mind, and energy.

Ready to dive deeper? Head over to the Services page to learn more!

Let's GSD!

If you’ve made it this far and still like what you’re hearing (or reading), let’s go back to that original question: what do you do exactly?

The simple answer? A lot of different things. It honestly depends on the day. Sometimes it depends on the hour. It depends on the audience, the needs of who I’m talking to, and how I can add value based on all the experiences I’ve collected over the years.

Today, I focus my time doing things I love—projects that make a long-term impact on others. It hasn’t always been that way, but through time, growth, and a few painful wake-up calls, my priorities shifted toward happiness, health, and purpose.

Professional answer? I’m an entrepreneur focused on impacting the hospitality and creative industries worldwide. But the deeper truth is this: I capture video content. A lot of it. I produce 30K–50K short pieces of content a month. And yes, it can feel overwhelming.

But here’s the thing—I love it. I’m proud to say I’m an influencer. Because YES, I influence people to take action. I show you what’s possible on social media, blogging, podcasting, and beyond—not to show off, but to empower you to see what’s possible for yourself. If you’re part of the communities I teach and speak with, let’s dive deeper into your communication, your wellness, and your time optimization. If you need one-on-one help because you’re rebuilding, starting over, or simply want a partner by your side—I’m here. I can help you save time, money, headaches, and unnecessary pain by helping you build a real roadmap for growth.

And yes, we still produce events. While I now focus primarily on wellness events, I’m blessed to have an incredible team who continues to create wedding magic and product launch campaigns.

Because we evolve over time. Through experiences. Through hard lessons. And most importantly, through choosing happiness over hustle.

Also—pro tip! Don’t think I actually typed this whole thing. I voice dictate almost everything using AI. (We spent DAYS crafting this. 27 hours to be exact.) Because we measure what matters—and that mindset changed my life. If you’re still reading, bless you. 😂 Maybe I can show you a shortcut on your Apple computer to have it read to you while you GSD.

Here’s the truth: I’m not here to sell you perfection. I’m here to show you what’s possible when you choose yourself first. No one has it all figured out—not me, not you, not anyone. But together, we can build a life and business that feels as good on the inside as it looks on the outside. I meet so many people who think they don’t deserve it. They think they don’t deserve success, or peace, or wellness. And my question is: who told you that?

Because I’m here to tell you—
You deserve to feel good.
You deserve to move freely.
You deserve to live with purpose.

And if you’re ready to step into the next version of you—the one who leads with wellness, power, and clarity—then let’s GSD together. 💛 Ready to move forward? Join the GSD Community, explore the GSD Wellness Code, and let’s create something extraordinary.