As a digital content creation agency, we at GSD Creative focus on the strategy, planning, creation and execution of consistent organic content to target your audience and grow your brand. Through this, we have definitely learned a lot along the way and mastered the processes within our team. Below are some simple tips for you if you plan on creating video content for your brand and business.
- What is the most important aspect of creating a storyboard for a business video?
A storyboard is creating the entire story of your brand, why you do what you do, and what drives the passion. This is essential. If you don’t organize a storyboard you’ll likely not reach your target audience and cause confusion. It helps you gather your thoughts and helps the directors and line producers understand what you’re going for. Also, it helps the editor, which saves you more time and increases your company’s productivity. Clarity is speed. When you have clarity, you can produce things quicker.
- What tip would you give to someone who has to write a script for the first time for their business video?
If you’re not a copy writer and not in marketing, hire someone to work with you to help you write a script. Someone who knows what they are doing. Although I suggest you need someone behind the scenes who understands the psychology behind your client avatar. Also, hire someone who is in research to search the keywords of what’s trending for the problem that you solve for the viewer.
- What common mistakes do you see from small businesses who try to create their own videos for their video marketing?
The really simple stuff. How to hold the camera, how to hold the phone, lighting, bad audio quality, bad editing, and not understanding the purpose of the video. There is a psychological formula, who to talk to based on who your client avatar is. There is a method to the madness.
If you want help in creating organic video content, contact us at GSD Creative now! We'd love to help you out!
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