Whether it’s a weekly joke, dialogue guidelines or decision trees, brands spend countless hours honing and personifying their brand on social media. But few tactics are as effective at conveying a brand's personality on social media as a well-used image. In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and it might be the one thing they remember. You can’t cut and paste an image and reuse it across all of your social networks — each one has different and constantly evolving guidelines for images.

The need for a strong social media presence soared in 2015 and will only increase in prominence in 2016. With the ever-growing need to have a strong social media presence for your business, brand and personal profiles, you must ensure that the images you’re using are of the highest quality and the best fit for the various networks and placements.

The “2016 Social Media Image Sizes Guide” and the “Always Up-to-Date Guide to Social Media Image Sizes” have outlined what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you can always be up-to-date with social media platform optimization.