Business Tips

7 Secrets Of Sisterhood – Polita Boyde

I'm so excited to share this book that my good friend Polita Boyce is featured in. Seven Secrets of Sisterhood features seven stories of seven amazing women from different walks of life who share their stories of what it takes to build and cultivate a true sisterhood. With topics such as jealousy, miscommunication, life changes and even drug abuse. These women share their hearts on the pages of this book so that the reader will know that true sisterhood is indeed possible. We pray that the stories in this book inspire you to find and nurture your own sisterhood.. Click HERE to get your copy! 

Get ready for all the stories that have gotten these women to where they are today and have inspired others to take the challenge and dive into achieving their dreams! Click HERE to get your copy! 

The Top Communication Tools for Your Business

Have you been looking for effective and clear ways to communicate with your team? In today's world, it is important to have the right communication tools to utilize in your business. Whether you are a business owner or entrepreneur, there are tools that can help you communicate and connect with your team members all while increasing overall productivity. Communication is key in any business. Here are some of the best tools for communication that we use each day:

• Google Drive
• Dropbox
• Loom
• Marco Polo
• To Doist
• Zoom
• WhatsApp

 Team Communication Guidelines:

• All team members MUST use Apple products. Otherwise we’re not speaking the same language.
• Team members are chosen by using a psychology methodology, focusing on their strengths not their weaknesses
• We use Marco Polo for several things:
  • Human interaction (face-to-face) on your own time, it helps remove miscommunication as emails and text messages can be taken the wrong way
• Using a project management system that are user friendly for the people that are actually completing the task: the key is to always attach a deadline to every task
• We schedule everything. From phone calls to zoom meetings.
• We share Google Drive and Dropbox folders with our clients: we created a case study about this and we were able to track our emails to 300+ per day

The 3 Biggest Challenges Businesses Face

• Time – there’s just not enough time in a day.
• People – finding the right people that fit overall company culture
• Education – people are misinformed of the value that a strategy and a plan is essential to be put in place first before executing their ideas.

Some Tips to Help Increase Productivity

• Do not say yes to everything and everybody.
• Stay focused on your goals and if a new shiny object comes along and it doesn't align with your goals then the answer is no.
• Do not deviate from your process, meaning, if you allow your clients and your business to run you, you basically have another job.
• Learn from your process and make it better.

You’re Kind of a Big Deal by Erin King

Are you ready to live the life you were destined for? I've got the book just for you! You're Kind of a Big Deal by Erin King. She has been a guest on the Business Unveiled Podcast and I'm so excited to share her new book! Unlock your inner audacity and become the leader you were born to be. Click HERE to get your copy!

We are often told that dreaming bigger and exuding confidence is the key to achieving professional success. While big dreams and confidence might get you started, they won’t fuel you throughout the marathon and over the finish line. In order to keep going through thick and thin, you need audacity.

You’re Kind of a Big Deal provides the strategies, tools, and inspiration you need to power up your potential, break free from limiting beliefs, and make your biggest dreams a reality. International keynote speaker and successful entrepreneur Erin King helps you step into the role of CEO of your own life and better execute your responses to challenging feedback from the world around you, so you can:

Move through any and all obstacles between you and your goals
Be more present, honest, and authentic in your professional and personal life
Increase your energy to take on the toughest challenges
Develop greater clarity on your place and purpose in life
Handle social settings and meet new people with a new sense of confidence
Drop the automatic negative thoughts and stay positive even in the face of adversity

You’re Kind of a Big Deal dares you to listen more closely to your intuition when it comes to pulling the trigger on big, courageous business decisions―even if those decisions might initially shock those in your orbit.

Get ready to finally break through all barriers standing between you and the goals you were born to absolutely crush because the fact is, You’re Kind of a Big Deal. Click HERE to get your copy!

The 4 P’s Every Business Needs

o, you're thinking about starting your own business. You've got a great idea and are pumped to get started but not sure how to go about it? Well, all successful businesses start with a solid foundation. The 4 P's are the pieces that every business needs to achieve success!  The first is people - who will be involved in your business and what skills do they bring? Next is processes - what type of process need to happen in order for tasks to get done? What are the critical steps that need to take place? Thirdly is productivity - how can you be productive and what tools you need to get there. And lastly, Profit - How to know your numbers and what to look out for. Keep reading below to learn more!

 

• People: You cannot do this alone. You must grow a team. Consider using a psychology tool to prequalify people. Start an intern program and pre-qualify people. Don't hire your friends!  Do not say yes to everything and everybody. Stay focused on your goals and if a new shiny object comes along and it doesn't align with your goals then the answer is no.

 

• Processes: Building internal and external processes that are paperless, are essential to our business world today. Get everything out of your head and in the cloud quickly. Video your screen to show others how to do what you do. Consider an internal process and a communication plan for you and your team. And consider an external process that you and your team will follow with your clients. Do not deviate from your process, meaning, if you allow your clients and your business to run you, you basically have another job. Learn from your process and make it better.

 

• Productivity: do not get overwhelmed by all of the shiny tech tools. Start small but invest in the right software programs and productivity tools to ensure that you keep your team accountable, establish deadlines, and again a communication plan that is going to be productive for everyone involved.  If you don't know what tools are right for you, hire a consultant or get a mentor that can provide experience shares.

 

• Profit: this is perhaps the most important. You must understand your numbers. Understand your overhead, and understand how much you need to run the business, how much you need to make to live, and what you need to be saving for in the future. Evaluate this annually as you grow. The biggest mistake that I made the first seven years of business was not understanding how to appropriately charge for my company services. Don’t compare yourself to what everyone else is doing. At the end of the day you are unique. Your service or product is unique. Your idea is unique. Even though there might be a ton of competition in your industry, find what makes you unique and exploit that as much as possible.

How to Grow Your Business on TikTok

If you're wondering how to use TikTok for your business, you're in the right place! Did you know TikTok was the second most downloaded app in the world in 2020? I've heard that it's headed to number one!

Over 1.5 billion people spend over an hour a day on the TikTok platform, engagement that blows Instagram and YouTube out of the water. If you want to know how to leverage the platform, watch this video all the way to the end.

It's not like any other platform. It's not about being perfect. The key to success is to authentically show up as YOU and your brand and the potential on TikTok for your brand to get discovered is completely unlimited!

If you have more questions about TikTok, drop me a comment below. Remember that's how we get ideas to create content for you and be sure your subscriber!

How to Use TikTok for Business

If you're wondering how to position your brand on TikTok, you're in the right place. The awesome thing about TikTok is keep it simple. It is short form content, meaning 15 seconds can go a really long way. Keeping it simple means one topic, one story, and one hook, or call to action. Our attention spans are so short these days. So the shorter the better. You've got to talk fast, effective and be relatable. A feature to look for, depending on what type of account you have is the q&a feature. Potential customers can ask you questions, which gives you ideas on content to create, it's an opportunity to educate your potential client, which means sales. Now there's two types of content that you want to consider. Number one, evergreen, meaning it's going to last for quite a while, at least 24 months, that is stand alone content. But no matter what's going on, and trending in the world, your content remains relevant. And the second type of content is trending content, tap the little magnifying glass in the bottom left hand corner of the app, you're going to want to check it out and see what's trending such as challenges, songs, or hashtags. This is what mainly makes up the fyp page (the for you page). I've seen businesses go viral overnight and blow up on TikTok, it is a real thing. So if you want the opportunity to blow up, you got to start creating, you also want to think about audio. You can use your own audio, or someone else's audio. You can do it natively within the app or externally outside of the app and upload it into the app. You're also going to want to look for classic songs and trending songs and use a mix of both now before you post search the hashtags that your potential client or customer would be searching for and you want to use the hashtags that they would search think like a marketer but act like a creator. Now if you spend half the time creating content then scrolling you have the opportunity to get your brand seen on TikTok!

Does TikTok Work for Business – How to Use TikTok for Business

If you're wondering if TikTok is relevant or useful for your business, you're in the right place. 

Today I'm going to share with you why TikTok is amazing for your business. And if you don't like being on camera, remember, it's not about you. It's about what you can share to build a community.

If you think it's just a cute dancing app, think again! TikTok has over 100 million users just in the United States alone and over a billion worldwide. 

I've gotten invitations to be a guest on podcast speak at conferences. Just because a few brands saw me on TikTok.

I'm a productivity consultant. And I even get sucked in the content is so good and easy to consume. 

Entertainment is the biggest category on TikTok, so anything that you're going to do remember that it has to be entertaining. 

If you're saying to yourself, where do I start The first place to start is download the app and start scrolling, set up your interests and start watching. 

Get inspired, understand how it works before you actually start creating. When you start thinking about putting together a video entertainment matters. Emotion matters, you can educate your consumer or your potential client and the engagement is incredible. 

It blows YouTube and Instagram engagement out of the water and at the core of it are stories that are entertaining, engaging and educational. That's what makes it easy to consume on TikTok.

If you have more questions about TikTok let me know by texting me at 615-527-8755

FREE ONLINE TRAINING – How to Consistently Create Content that Captivates Clients

How to Use TikTok for Business

Simple Steps to Grow a TikTok Following