How to Curate a Brand Style

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We all have our own style, right? How do we translate that style over to our business? Today I am chatting with Lisa Landers, Owner, Curator, Content Creator and CEO of Swirl Boutique. She has three Southern California boutique locations and an online store. She established her business in 2006 and just opened her third location in 2019. Lisa has been featured on Bravo’s Real Housewives, MTV, Forbes and seen on countless of your favorite fashion influencers and YouTube Stars. Today we are discussing brand longevity, the importance of being able to pivot your business in the current climate and how to find opportunity in new challenges. 

In this episode, we are chatting about:

-Brand longevity
-The importance of being able to pivot your business
-How to find opportunity in new challenges

Here were my Key takeaways for y’all:

-How to be a leader in your specified field and as a boss
-How to create successful business partnerships
-How to pivot and adjust to the medium in demand. 

More about Lisa:

Lisa Landers is the visionary creative behind her brainchild, Swirl Boutique, a local San Diego high-end boutique chain. Lisa has been professionally styling and operating her three stores for over 13 years. Lisa has worked not only with some of the top brands in today's fashion world, but has also executed multiple influencer campaigns with names such as Amanda Stanton from ABC's the Bachelor, Jamie Mansfield the Travel Blogger and Model, and Bravo's own The Real Housewives of Beverly Hills.

Lisa's work has been seen on MTV, Bravo, Style Report Magazine, Locale Magazine, ABC's the Bachelor and The Bachelor in Paradise, Summer House, and The Real Housewives of Orange County and Beverly Hills. Lisa focuses on not only her three boutiques, but also professionally styles private clients, consults up-and- coming boutiques, and even hosts local events with her preferred list of brand partners!


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