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Psychology of Brand Colors

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Psychology of Brand Colors

The choices of colors in your company logo, website design, and marketing materials can have an impact on the effectiveness of your marketing campaigns. With my background in psychology, we structure everything around this.

Learn about the psychology behind how colors affect people’s perception of your brand in this list below:

Pink

  • Gratitude
  • Softness
  • Respect
  • Intuition
  • Femininity
  • Calm
  • Creativity

Red

  • Love
  • Strength
  • Energy
  • Passion
  • Adventure
  • Excitement
  • Action

Orange

  • Original
  • Optimism
  • Emotion
  • Pleasure
  • Freedom
  • Enthusiasm
  • Youth

Purple

  • Justice
  • Art
  • Fantasy
  • Royalty
  • Mystery
  • Imagination
  • Spirituality

Yellow

  • Positivity
  • Warmth
  • Joy
  • Fun
  • Curiosity
  • Happiness
  • Clarity

Blue

  • Success
  • Trust
  • Purpose
  • Power
  • Security
  • Loyalty
  • Confidence

Green

  • Health
  • Loyalty
  • Nature
  • Prosperity
  • Harmony
  • Luck
  • Safety
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Published: September 13, 2021

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