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A one-size-fits-all approach doesn’t work in marketing. What appeals to a Wall Street trader in Manhattan may not work for a juice bar owner in Los Angeles. That is where segmentation comes in. List segmentation is the act of intelligently subdividing your contact list into any number of smaller lists. You can parse out your..
Planning your wedding can be a stressful process, but it doesn't have to be! Check out my tips for a less stressful experience featured in Enchanted Brides Magazine.
Time is precious! We can't buy back our time so we need to use it wisely. Allocate throughout the year for taxes and watch your statements monthly. There's a great, free app for check register, so go ahead and throw out the paper checkbook registers and let the computer do the work for you! Try..
I am so excited to announce my new Facebook page: Why You Need a Wedding Planner. Are you a wedding planner with SO many stories where you have saved the day? Or are you a bride wondering why you need a wedding planner at all? Like the page and post your stories and questions on..
Attracting and acquiring new customers is an essential and never-ending pursuit for all businesses. But there’s also another way to grow sales that can be more effective—and cost-effective: Sell to the customers you already have. Existing customers are your best prospects. Whether they realize it or not, they’ve already bought into the idea of your..
Tip 15: Proper Setup Is Important Not all venues are created equal. One in particular was a little rough to load in. No elevator, lots of steps, and not much area to prep for the caterer, which means we had to pipe and drape to create a hidden area on the floor. During the dinner..
Photo: Matt Andrews Photography The one thing a couple can't plan for on their wedding day is the weather. Luckily, there is a solution that not only takes care of that potential problem, but does it in big-day style — wedding tents! With a crop of different types and styles, it's never been easier to..
Congratulations Becca and Tim! Their beautiful wedding at the Hilton Nashville Downtown was featured in The Pink Bride. Thank you to the amazing team of vendors for making their day so special! Ceremony Venue: Scarritt Bennett Reception Venue: Hilton Nashville Downtown Ceremony Music: Russell Davis Reception Music: Spangler Entertainment Photography: Courtney Davidson Photography Hair &..
Check out my latest favorite app for Networking groups, Mixtroz! It's a mobile app that combines the importance of physical presence with the power of technology to form stronger, more sustainable social networks.
Tip 14: Be Careful When Choosing Friends as Vendors I once worked with a bride who hired a friend to be her photographer. This girl was was trying to get started in the industry. She barely knew how to use the camera, and even asked me which flash to use! The bride ended up coming..
