How to Build a Solid Business Foundation

How to Turn Your Passion into a Career

Today, we’re pulling back the drape and sharing some deep, deep stuff with you guys. We are definitely not holding back today, so you are in for a treat! Our guest is Eva Kaszychki, and together, we are talking about freedom and passion and inspiration. We are talking a lot about how much we all need a sense of purpose, so if you’re feeling a little lost right now, this is the episode for you.

When you’re searching for a sense of purpose, the first thing you should listen to is your intuition. Most of us spend our entire lives in our head, but life isn’t always logical. It doesn’t always make sense on paper. You have got to connect to your spirit and heart to really understand what you should be doing. Also, you may think that you have to search outside of yourself for your purpose, but the truth is, your purpose is already within you. You’ll find out what it is when you learn to reconnect with yourself.

Going after your passion or your purpose is scary, but you have to get over your imposter syndrome. If you don’t, nothing will ever get done. Don’t buy into the idea that there isn’t enough success out there for you or that you’re not worthy of your dreams. You’ve got to believe that the success you want is available for you and that you are worthy of it. Once you have your mindset correct, things will go a lot more smoothly.

As you find your passion, you’ll learn that you attract not only your dreams, but also the right people into your business. You’ll learn to say no to the people that will have a negative impact on your life. And when you truly love yourself, you’ll truly be yourself, and people will be drawn to you if they are compatible with you. By taking care of yourself, you’ll get the clients you want and need.

As you find your purpose, you’ll have to get over yourself, but you’ll find the people you need in your life as you do. Before you can worry about your productivity, processes, profit, and people, you’ve got to know the reason behind everything you do. Having a purpose makes the rest of it so much easier. There’s so much to learn from this podcast, so I hope y’all will give it a listen and join us again next week!

How to Create Consistent Content for Your Business

When it comes to growing your business, one of the things I’m asked about most often is creating content. Content is one of the most important things you can use to grow your business. But it can’t just be any content: it has to be good content that will actually help grow your business and brand. You can’t create great content by accident. You have to have a process. To create social media and other content that will actually help grow your company and brand, you have to be clear about the problem you solve and about what sets you apart from competitors who offer similar services or products. For this to happen, you need to have clarity and consistency. 

Let's talk about what I mean by clarity first. When I look at your website, social media pages, and images, do I know what you do? Do I feel led to learn more about you? If not, then you have some work to do. Start getting clear on the problem you solve. When all of your content clearly conveys your role, then you have the right content. The right content is a magnet for your ideal customer. It attracts them like a homing beacon to find you, and they know they're in the right spot when they see you being clear and authentic through your content. 

The next thing you need to make sure you’re hitting is consistency. Consistent content is made up of two parts: 1) remaining true to your visual brand and the clear message you've already figured out and 2) making sure you're showing up in a consistent way. You've got to figure out how to show up to communicate and to be social and to share content with your customers on a regular basis, and that takes productivity and systems. 

Clarity and consistency: both matter when it comes to creating content that will grow your brand. If you try to make your content a little more clear and a little more consistent, you will gain followers and clients. In the long run, you will find the productivity, profit, and peace you crave. So try it out this week and let us know how it goes! Join us again next episode for even more exciting tips and tricks!

How to Start a Podcast for Beginners

If you’ve already looked at our guest today, you might be thinking this is my sister because we share the same last name. Well, she is not my sister. I didn’t even know she existed until just recently, but I’m so glad I know her now! Her name is Krystal Proffitt, and she knows so much about podcasting from her experiences helping people create their own. So if you are interested in starting a podcast, this episode is for you!

The podcast world has really taken off, so you may wonder if it’s too crowded for you to join in. Though there are so many talented people doing podcasts, it’s not as crowded as you may think. If you choose a topic for your podcasts that is too broad, then yes, it will be over-crowded. If you get very specific, however, there will be an audience for you and, surprisingly, more success. Speak to a very specific audience, and you’ll find that that audience actually exists outside of your mind.

Getting started is always the hardest part. There are two things that people usually get hung up on. One of them is that they are afraid that they’ll sound stupid. This is natural: no one likes the sound of their own voice. Krystal suggests that you practice talking to yourself so that you can get comfortable with your own voice. The other issue people have is that they don’t have a plan. Nothing gets done if you don’t have a plan! So to get started, practice speaking and start planning.

Sometimes you might not even know what to talk about, but Krystal has some brainstorming ideas for you. Start with answering the questions you get asked the most. Then, create podcasts on all of the stuff you already know. Get that easy stuff out of the way first before you start diving into research topics. As you get established, choose topics that will lead you towards your goal, whatever that is.

Podcasts are a great way to connect with people. If you, like me, want to make a difference in the lives of other people, then a podcast is a great place to start! It’s amazing how much influence your voice can have on your audience. It can be a point of connection between you and your audience. If you want to know more about podcasting, listen to this episode. Check in again next week for even more tips and tricks!

How to be a Vision Driven Leader

How do you know if you're a leader? I think that real leadership starts with having a vision and a plan for your life and business. You have to know where you want to go, what success looks like, and how you'll get there. That’s the only way you can lead a team to make your vision come to life and the only way you can decide what to focus on with so many things competing for your attention. Today, we’re talking about the need for vision in leadership. Now, my vision isn't going to be your vision. You've got to find your own. But where do you start?

I recommend that you start by doing a vision board. If you're not familiar with this, it's something where you cut out images from magazines and glue them to poster board or cardboard in order of importance. When they're all put together in one place, your entire focus is clear right there for the world to see. Doing an exercise like this makes your goals and your vision visible.

The next thing to do is to start working on the steps that will get you there. You can't just allow your vision to be a dream: it has to have actionable items in it, things that are doable and specific for you as an individual. When you know what those actionable items are, you need to block off time in your calendar each week to get those things done! If the time to complete the task isn't blocked off on your calendar, it isn't going to happen! Eventually, week by week, that vision on your vision board starts to become real.

If you want to be a good leader or if you want to be profitable and productive, you need to have a vision for your life and business. You've got to know what you want your life to look like, and you've got to treat this like a business that supports that life. So my challenge for you this week is to take a step back and consider where you're headed. What is your vision for yourself as a leader in your business? What is your vision for your life five years from now? Ten years from now? If you decide to make a vision board, let me know! Share your experience on social and tag me @angelaproffitt and we can all work toward these goals together!