How to Define Your Business Mission

Yeah, it's awesome. And we've really y'all we were talking before we started recording. I'm like, I should have hit record before. Yes. Yeah, like talking about just some of the these things are so important as business owners, like, we don't learn this stuff in school. And even in business school and Marketing School, even if you have a degree in that stuff. Okay, fast forward a decade and a half, two decades later, things are so different now. Yes. And so if you're listening or watching today, and you and you have a business, and you really want to know more about marketing and content, and podcasting, like that's what we're going to dive into today. But before we jump off and start talking about all of that I would love for you to share with our viewers and our listeners, how did you even get into the whole content space of like helping people because your content helps a lot of people like your videos are really good. But how did you How have you gotten there?
Well, one day I saw a video and I bought a course and I made a million dollars. No, I'm just kidding. It did not happen like that. But every marketing program makes you think it did. No like for me. So I actually was like the ultimate nerd like I have I was an undergrad I was a world religions major. And then I actually went study New College, Oxford, and I got my masters in early Roman Empire propaganda, like not very applicable thing. Like I wrote a paper on how like the Emperor gussets convince people, it was God and he did a good job at it, by the way. So like, that was kind of my whole world. And when I came out, my intention was to get in a Ph. D program in teaching college, and I applied the one program and I didn't get in. So I ended up actually teaching at a high school. And when you teach at private high school in New Jersey, like you don't need a degree or anything like that, and they pay you like, you know, Burger King Drive Thru money to work 100 hours a week. So like, that was my life. You know, here's, here's 40 kids in a room, good luck. There's this new thing called social media, cuz this is 2012, they're going to try and get you on it by pissing you off all day long. So that was my day. So I did that for about two years. And, but then in 2012, my mom ended up having a really bad stroke. And it was really hard on my family. So you know, she lost the use of the right side of her body, your language skills and everything like that. So it kind of made me realize that life is really a finite thing, which to me is crazy, because I got last rites at 19 and everything like that. But it didn't change my life. It was almost losing my mom that did that. And then in this was in 2012, but it wasn't till 2013 actually did anything about it. My wife was shown a network marketing opportunity, which I didn't know what that was. So I'm like, Oh, dude, a Millionaire Next week I'm in. So I didn't become a millionaire. Next week. I also spent a lot of people had not liked me. But that that was kind of the first business I got into it was a good boot camp to teach me a lot about like, how do you run appointments, how you call people? How do you do things like that. And I did that for about two years before getting into selling life insurance. And I made more in that six months than I did in the two years before that, but I hated getting up in like my purpose everyday was telling people they're gonna die and like, you know, kind of making them feel bad so they would buy insurance. So needless to say, I couldn't do that very long. And my next kind of entrepreneurial thing was selling products on Amazon. You know, you buy in from China, you you price them low, you sell them on Amazon. And when you first have a new product, you sell it for like $1 to get people to review it that you know, but the problem was I left that promo code on my listing. So somebody Maryland's like who I got this guy, and he bought every single one of my 250 products in a 20 minute period and I was out of business. So If that was the end of my entrepreneurial career, that was a well, it was short lived. So that I actually ended up working at a friend's marketing firm, which was one of the best experiences of my life. Because I learned how to build websites, I learned how to do a lot of different online marketing things. And I learned how to deal with clients, I learned how to charge for contracts, I've learned a lot of stuff. And it was actually the apprenticeship that I was missing. But I really wanted to still do something for myself. And that's when I started my podcast, create your own life, this is back in 2015. And it took off, and if we had 10,000 listens on our first 30 days, and you know, it's kind of led us to a lot of what I'm doing now.
So you guys,
do a mouthful.
But there's a whole thing behind this and with throughout your whole journey. And many of us, I don't know, like anybody listening. Or watching the older I get, and I like say age, but I'm like the more life experience that I received that I get it, I
just turned 34 On Saturdays, my wife keeps telling me I'm old. Thank you.
No eight to me. It's like ages just a number. And and I say that because some of the biggest digital marketers in the world. I mean, you look at them, and it's like, always say, like, Don't compare, you know, your today to their today like, right in the the older each year, the older we get, the more life experience we learn. And like you just said, like, in six months, you know, you made more than you ever did. And we try and we try and we try all these different things. Because as entrepreneurs, we get bored really easily. But you were looking for something you're searching for something like what is something more that can define me? And how can I help people and getting up every day and selling insurance. Now there's a purpose, and there's some people that love it. But you knew that like, that's not going to be your thing like my thought My thing is, I'm going to be a psychologist, I'm going to work in mental health, I'm going to save a lot of people's lives, I'm going to help so many people. And they're going to just like live in their happy families with a white picket fence and drive a Range Rover with two dogs and like life is going to be perfect.
Well, that's very thorough. Well, that's
what I thought like, that was what the story that I like, made up in my head or something. And then I start working in mental health. And I'm like, Oh, shit, these people are really sick. Like, I'm not, there's nothing special about me, just because I'm a good listener, I could help them. And so you keep on or at least I did, like you keep on this path of like, what's my purpose? And what do I stand for? And then the older I get, you know, you hear like, scale your business and sell it and leave a legacy. But 10 years ago, I didn't hear all that I wasn't around that, that those types of people talking about those things? Well, I think
we also get some, like false ideas on that as well. Like, you know, I mean, like, like, and I don't know, if my generation kind of, I want to say my generation, but I feel like I'm more Gen X than than a millennial, I just operate more like it. But like, you look at it, and they think that like, if you if it's not your purpose, or it's not whatever, you're not going to do it. It's like, you got to do an awful lot of stuff that you don't like to you know, build skills, but also find out what you do. Like, I find too often people are guided by this idea of what's my purpose? How am I going to find it? How am I gonna fulfill it? Well, newsflash, people, you find it by doing a bunch of stuff you don't like till you get to something you do. Like that's how life is. But I think we're sold this weird idea.
Yes. And it's like, go to college to do one thing for the rest of your life. And I'm like, Oh
my gosh, that's a very expensive decision that like 17 or 18.
I'm like, Yeah, I want to do that. Like, I don't regret like my parents like saying, like, this is what you're going to do, you need to do this. And again, but I did more externships and internships, mainly to get hours to stay the eff out of class because I just don't have the attention span. But now like, you know that that was all behind me. I'm very thankful for those times. But what I'm most thankful of is what you just said, do a lot of shit. See, figure out what you don't want to do.
And that's why I think when Gary Vee says like, don't do shit you hate like, I think that's actually really bad advice. Because at a certain point in your life, you have to do a bunch of shit you don't like until you can find somebody else to do it for you. And you also understand how it works. So if it breaks, you aren't effective them charging you way too much to handle your problem.
Yes, yes. Yes, like, it's just but if you know, you don't like something like I would, that's why internships were so awesome because they're like shortlists, you know, six to eight weeks. If I hate it, there's a light at the end of the tunnel. And then, you know, back then I didn't understand what pivot was. And it's like, take this and learn. I mean, all this stuff that's out now didn't exist back. The social media didn't exist whenever I started my first business. So it's just it's so awesome that these tools and people and consultants and coaches are out there, but it can To be also very confusing, if you don't know what you believe in, you don't know what you want to do, and what you're passionate about showing up. And so, when we talk about, like defining what you stand for, like, how did you find that, that purpose?
Well, that's tough because even like, if you define what I stand for, like, I don't know, if it even took me to the last like year and a half to be able to even more comfortable with that, right? Like I, I was a bit more careful two years ago than I am now even you know, so it's, it's not something that you know, from day one, it's also something that circumstances can change how vocal you are about it. So I think that finding your purpose, and finding your voice is something you only get by, you know, having more conversations, doing more things, you know, speaking to more people going in more different areas and things like that. But, you know, I know even for myself, like, there were a lot of topics that I wouldn't cover on my own podcasts. And now I'm just like, the world is very different than it was two years ago, I need to talk about these things. So I think at the same time, like we're always growing and evolving.
How did you so when you started your podcast, what was the driving force behind it of like, okay, I'm gonna do this, I need to start this.
It was a phrase sitting next to my father. So my parents are awesome people, but they're very blue collar, neither of them went to college. So for them, like college was like, like, they were sold the idea like, if you get college, you are set man, which is kind of far from the, the, you know, result now it's kind of like high school 2.0 For a lot of people, but like, my, I had quit my teaching job, because I was just miserable. Like, I'd like I'd mentioned earlier, and that and talking to my dad about it, he was somebody that, you know, he's a hard worker, but there's nobody I know, that worked harder than my father. He said he after his baseball career, you know, didn't quite go where he thought it was gonna go. He ended up working at the machine shop in a company and worked his way up to where he's basically the person running the company, but it took, you know, 35 years to do that, like, you know what I mean? So when I quit my teaching job, he's like, What are you doing? I'm like, well, that I want to create my own life. And he was kind of like, oh, good luck. So like, that was kind of where that idea came from. It was me trying to figure out like, what I wanted to do, where I wanted to be and who I needed to talk to. So honestly, a lot of it was kind of selfish in the beginning, because I figured out who are these people I can learn from? And when I learned from them, I can teach other people from that. Because I've, you know, I didn't really feel like I had any special qualifications or anything like that. So like, why would people want to listen to me? And you know, number one, like, but then number two, like, how full of myself would I be if I was trying to teach other people and I didn't have experience yet. So that's really where the whole idea of the podcast came from.
It's so we have very similar stories.
As I said, when we first started chatting, I feel like we're really gonna get each other today.
Yes. Like, my dad worked for the same company, he worked his way up to 32 years for retirement. And then it's like, when I walked away from my secure Healthcare Job, that I was supposed to work out for the rest of my life with a 401 3k CB, something like that, because it was nonprofit hospital. And, like a bonuses in insurance. And when I got the opportunity to and it was like, so quick, like I lived a double life. It's like, I had this fun events business. And then I had my real job, as my parents would call it. And then I taught gymnastics, and all these different things. And I got an opportunity to go film a television show with somebody from American Idol who was getting married, and I needed to go tour with them to like, plan their wedding. Well, we like film, The Show never happen. Everybody got sued. Like, it was a great experience to learn really early on. But it was like I had to sign all this paperwork of I couldn't tell anybody anything. And so I went in, and I like had 24 hours to think about it. And I'm like, this is my opportunity. I'm not a quitter. But when I go tell my parents like, Hey, by the way, I'm quitting, and I'm going on a bus for six weeks. My parent, my dad was like, Are you on fucking drugs? Right? Wrong with you? Did you find your bed and hit your head? You had a great job. You had
security is what they were taught. And but then, here's the thing, right? When you understand the idea of security, it's not even what we're taught, right? Your only true security is in yourself, it's in yourself and your own skill sets your own abilities, because you know what? Economies change. We've seen that in the last two years. You know, governments change, taxes change, companies change, and you're actually effective, all those things. The only thing you're actually able to be causative over is your own ability to get new skills, create new business, get new things. So in actuality, like it's not security to work for somebody that's why it's so it's so weird. Like when you're self employed, you try to go get a house, and they don't like it because you have you don't have a W two and like W twos are safe, and it's like you're kidding me like I have 50 You know, the people that write W TOS because we pay them, but it's just a different way that security's looked at. And it's just not true.
But But what I realized is in my head, I'm like, This is exactly why I didn't come and discuss this with you all, because you're not you don't understand, like you don't understand. And I'm like, we're just not going to have this conversation. And so, I mean, they, they were pissed. And they like, built a house behind my house, and they thought I would, we would all like, retire there. And I'm like, I, and he's like, See, you're just gonna be a gypsy? Like, you're gonna move around. I'm like, I guess like, I don't know. And I'm like, but just let me try it. And you know, so after a few years, it's like, you know, he knows, he knows we're doing okay, like, we're just fine. But it's this conversation of like, the generation that our parents grew up in, and then like, now, it is acceptable to find your passion and like, figure it out and like, do a lot of different things. Like, it's very, it's much more acceptable now. But I think that it's good, because people want to find their purpose. And if you can find your purpose, at a younger age, and then grow on it, and build it, and like, leave that legacy. I think that's awesome. Because there's a lot of people in my parents generation, they never had that opportunity, because it was never presented to them. The internet didn't even exist. You know,
I think also like, you have to understand it's, it's may not be the first thing or the second thing. The third thing is like it's okay to fail. Yeah, but I think too often, like, we get tied to that first thing we start, I know, I did, and I stayed much longer than I did, and actually put myself in a worst financial position by doing that. So you have to be okay. With saying, Okay, this one wasn't for me, this one wasn't for me. And it does take a lot of doing before, you're going to know, you're not just going to know, like, some people may there's a small percentage that may but most people aren't going to just know it, you know?
Yeah. I mean, it took a lot of different things. So for people who do know, are there, they're searching for something? Sure. And once you know, like, Okay, I found my jam, I found my community like, like, this is what I want to do. What are some tips that you can give to people that? How can they fast track all this so that they can position themselves? Like from a marketing perspective, a PR perspective? Because I know there's that saying, like, all publicity is good, but no, it's not like don't put out
no, you get on like rip off report or something that's really bad publicity that's gonna take forever to rank off of Google. So like, not all, city is good publicity, especially if they're URLs are more powerful.
Exactly. And like all Yeah, so it's just like, what are some things that you can tell people just like from your, you really fast track what you're doing right now. So I want you to tell people like you grew, how command your brain grew 71% in a down economy, and then we
actually So for 21, we've actually passed that, like, so we've done that we grew by 71% Last year, but we've passed that this year. And we've you know, the team's grown and everything else. So, yeah,
it's amazing. But it's like, you know, those of us who are entrepreneurs, and we've been doing it for a while. But then, you know, we have some some newer entrepreneurs that are still trying to pivot and figure it out. And it's like, you know, they'll ask us, Well, what have you been doing? What are you? I'm like, focus focusing, like, well, like, what are some tips that you can give people like, how can they position themselves so that they're on the right track for the growth and the trajectory that like you guys have experienced,
so there's kind of three different tracks to this, I'm hoping we have enough time to flesh all three of these out because they are there. It's like, they're vital in different ways. Like the first being like, there's something I call a small pond strategy. That's everybody's a big fish in a small pond somewhere. The smaller your town, the better your chances. Like for I grew up in a small town called Hamburg, five eighths of island size, nothing happens there. We don't even have a grocery store. So that means like, if I fart, it's news. So like it, but that's something to think about. That's a real advantage. A lot of people see that as a disadvantage, like, oh, I grew up in a small town, nothing happens here. Because a lot of them have, you know, small local newspapers they have I know, we had newspapers that got mailed to everybody's house on a Thursday. So went to everybody in our county in the to around it. That's a real advantage. So if there's not news happening, what we actually did is we would write press releases about different things that are going on in our business different,
you know, events, we were running, things like that, and we would write press releases about them to the local paper and send them in. And since it's local number one, there's not a lot of news, they're going to print it number two, they usually don't edit it and run those things word for word. So that's a really great way to get your first media placements and a lot of these places. Don't just have a physical paper, which physical papers look more powerful, by the way but they also have an online version. So you're creating your first backlinks to your site. And no matter how small the news source, it still ends up in Google News. So those things are really, really powerful for getting seen. So I tell people to make a list of all the small ponds you're in, and figure out how you can get featured in those like, it may be your university, I know, we have my university, I went to Seton Hall, they have a great color magazine that goes around four times a year, that's a small pond, maybe your rotary club has something, we live in a lake community, there's an awesome magazine that goes around there. So you want to find out all these different things, you can start to get featured in locally. Because what a lot of people do is they skip this part. And there's two things about it. That's really important. Number one, it's easy to get because it's local, but number two, those are people that are in know, like and trust you. So now you're showing them what you're actually doing, you're creating a power base, a lot of people say like, how can I get the Forbes and the ink and the blah, blah, blah, you're gonna make it really hard on yourself to get those things, if you don't have a whole bunch of local, and people locally that support you, people just skip that. So that's kind of one track is figure out what your small pond is and how you can get in that. Love it. The other. The other the other part about it too, is what is going to be your content strategy, in my opinion, you know, I'm a podcaster, you're a podcaster. So like, I think it's really the best way to do it. But now here's the thing about that, like, not everybody should have a podcast, right? Because there's like 150,000 people out there doing the exact same show. And I'm like, Dude, come on, like so unless you are have a unique different viewpoint, it's not a good idea to start one. But if you can show people how you're different. Well how your thoughts are different how what you're doing is different, then it's going to be a really good idea to start a podcast. And the thing about that is it can actually help you get the right positioning, right. Because if you're interviewing the correct people in your space, it's going to raise how you're seen. And it's going to give you content to produce which is very vital as well. And some people say like, I find, I don't know if you've seen this, but I find like people like really think low of themselves when they're reaching out to guests, because like, oh my gosh, that person never talked to me, whatever it is, they just don't do it. Like so I made a list of the top 100 People I most admire, and I gave it a shot. And a lot of them told me no, some of them told me yes, and that actually helped early on. And the other component to this, that people don't think of is when you go on Amazon, and you look at who's writing books on different topics, that's a really great resource for people that are well enough known, but maybe not super celebrities are going to help you create content and also enhance your positioning. And also, if you want to get some of those hard to interview people, there's a coming soon list on Amazon. So when they have a book coming out, that's gonna be a great time to contact them. So like, really thinking how you're different and doing a podcast interviewing the right people in your space, that's going to help you to grow your celebrity. So that's kind of the the PR angle on that. But then the other like third track to this is really how you're setting up and running your business. Like I find a lot of people are like, and this is first years, they're they're running fly by the seat of your pants Incorporated. And that means there's no plans, there's no structures or nothing else. And the biggest part to our growth was honestly, you know, we have a seven divisions in our company. So we know who's doing what and where. And then every single job in my company was written down, step by step by step by step to the point of even how does that person have to be? And what do they do on a daily basis? What product did they produce. So that's vital. And that's something we're doing for every single position. Now the other component to that is we're also screen recording for that. So everything is trained out that way as well. Because then that lets you have really great trained people, you're not going to grow. And that for us was, and I mentioned earlier, we're finally like bringing on an HR person, cuz it's gonna be too much for me. But like, you grow by what people you have, and that was our biggest secret to growth is hiring more hiring better and training better, honestly.
But you also have the processes. So getting it out of your head, yep, and putting it in the cloud, like Google Doc, or somewhere in the cloud, and then videoing like your training process. It is so important. If you don't train your people, then your limit your you set it so perfectly, you're limiting the growth of your company.
And here's the point to that too, because I find a lot of people when they do like screen recorded training videos, like Alright, here's a 47 minute video and you're like, Dear God, because a couple problems with that. That's a lot for one person to confront in a sitting right. That's one part of it. The other part of it is if you change one piece of that you got to record a whole damn video again. So like at the same time, you didn't make your training bite size so that it makes it easier for people to consume and also for easy for you to create, recreate, if you read new policy.
We use a psychology methodology. And I've loved it so much that I went and became a facilitator and got certified. Like I don't know back in 2010 or 11 i It's been a while but We figure out so everyone does a psychology methodology so that I know how their brain is wired. And, and we have fun with it too, but it's like customizing the message the way they need to hear it. So in the four personalities like I'm orange, because their colors like most entrepreneurs were first orange, we have all four colors, but you have a bright and a pale, kind of like strengths and weaknesses. And so it's like, I learned best through watching videos. And but if I read it, and I have to do it, it's not gonna be the same. If it doesn't have a video with it. And then the goal people, they need a list format with a deadline, like for each thing, they'll watch a video if you ask them to, but they want to look at a list of green people. They want to read everything. And they want to know the statistics. And they want to know the why. Why are we doing this, and these are the people that will challenge you and your company to say, this doesn't make sense. And I love it. A lot of business owners and leaders, they're like, I don't want to answer to anybody, I don't want to be challenged. I'm like, well, then you're stunting your growth. Like, I love those people who challenged me because I don't have all the answers. And it makes our company better in our bank account better and our revenue.
Well, I'm a tourist. So I like tend to just continue running into the wall until hopefully it breaks. So I try to surround myself with people that aren't like that.
And that's the key surround yourself people who are not like you, that is the key to it. And then the blue people are really, they show up from their heart, their customer service. It's like if I asked them to watch a video, they'll do it. If I ask them to read, they'll do it. But I'm like, But what make how do you best learn, and then make sure that you document it, like you said in a couple of different ways so that people can really retain what you're actually doing. My very first course that I built, I'll never forget, I did like, eight. I mean, there are over our videos. And so all of our feedback, you know, you redo it every year and just gets better and better. And people were like, you're like I'm learning a lot. But it's so much like, can you just do like 510 minute videos in a one hour 20 minute video, like, it's so much I'm like, Oh my gosh, I'm so sorry. But you know, when when you know these things, and you're passionate about it, like I just get going. And so actually, like, learn to focus work off of a script, so I don't off on tangents. And the outcome of the learning is so much better, like the experience for the user. So like, figuring them out, is so important for all of those things. And it does take time. But that Tom put in on investing in your team members, long term will go such such a long way, like quicker, like we were talking. Clarity is speed, like when you're clear with what you're doing. That is a great indicator when you're clear and consumers are clear and they understand what you do. That's when you can really start to scale. And so do you have a takeaway for anyone listening or watching that? If they because I'm sure if they're if they're listening to all these podcasts, they hear scale, scale, scale, scale scale, you know, a lot of people that come to us, they're like, what exactly is that like? And I'm like, It's okay, I'm glad you're asked because I didn't know what it was five years ago either like you but but you've got to have your data, you got to have your numbers, there's some things that you've got to track and know, before you can really say, okay, I can go and scale this. So what's one thing that you think can be really impactful for someone who's like, Okay, I want to do that, how do I do that? Well,
so you know, once again, if we have our CEO of fly by your pants incorporated here, fly by the seat of your pants, Incorporated, like, there's one thing you hit on there that most business owners don't know. You know, like, they're they don't know, their KPIs, or they're not running their business by statistics, or they're running it by how they feel that day, how much they like that person, how much they dislike that person. And if you're really going to grow and scale your business, you need to know what your key performance indicators are. You need to know what the statistics are that matters. And then you can focus on how you're doing a better job or workshop, not just how you feel. Because there's so many business owners that do it by how they feel. And that's a recipe for disaster. So to me, it's finding out what your key stats are you need to manage in your company, and figuring out how to get those stats up continually. That's actually how you scale it's It seems simple, but that's that's the real secret, dude. Honestly.
Yeah. And it see it does. It sounds insane. So simple. But the first thing is understanding the data and the numbers and a lot of we work with a lot of women and I don't know what it is like why women think that they don't know They're not worthy of like understanding their numbers. And I'm like, no, no, you need to ask questions. Because if you don't people take advantage of you because it's happened to me years ago. I mean, now I love it when people take me for dumb, short, blonde girl, because I'm like, Oh, you don't know me. And if you don't deliver, and you don't track, like, we're not, this isn't going to be
good. Yeah, neither of us are going to be happy in this situation.
Yeah. And so I'm like this, this isn't gonna work. But I can always now I know, the right questions to ask. I mean, I'm still learning, and working and different.
But that's important too. Because like, if you ever approaching your business have you're done learning, it's over. Like, you always need to be learning in some way. Like, you need to be certain on the things you know. But at the same time, you need to continually be approaching with that learning mindset.
Well, I'm just like, it gets boring to do this and not learn. And in this day and time, because technology is changing, the social platforms are changing algorithms are everything is constantly changing, if you don't keep up, and if you don't seek that information, then you're gonna get left behind. And then your business is gonna get left behind. And like I get it, it's hard. But this is where you lean on team members, and you hire the right people. And you bring new people and new blood into your company, so that you can grow. There's just every day I get an email about a new app, can you review this app? Do you want to join the beta group like? And I'm like, Well, I'm always like, yes, but now I have a gatekeeper who like screens, all that stuff. And she's like, No, this is not in alignment with our goals for the next three months. So No means no, right now, it may fit and align, but have, you know, once you have more data or more research, like come back, and it also depends on like, who their target audiences, like, if it's not our target audience, I don't know if I can, like add a lot of value there. So that's where niching down, like you were saying earlier, like, really understanding how to position yourself and saying yes, to the right opportunities is that's
vital, too. Because I'm like, I don't know about you, but like, I really like people. So I had kind of created this prison of yes, for myself. And, yeah, so I had to get really, really good at saying no, because here's the situation that happens, like number one, it just doesn't benefit you at all, like if it's the wrong opportunity. But number two, if you say yes to something that you're not really into, like you can like if you do it, you're going to have asset, so you're just not gonna do a very good job. Or most likely, you're going to do it a lot of us do and just not do it at all, and then you're pissing off the other person. So like really figuring out how to say no is actually a better thing. Because then you're keeping everybody on the same terms, you're protecting your brand. But also at the same time, you're not letting other people down, because you're agreeing to something you didn't want to do.
And when you don't want to do something, and you fake it, you don't really show up yourself.
Not at all
people see right through that shit. Don't do it. Don't do it. Don't do it. Well, I could talk to you forever, because I'm like, Oh, my God, there's like so many things. But then it's like, Okay, I've got to go do the next podcast. But this was awesome. And it was so helpful. And just, it's a good reminder, like, these are these things where you hear people say, like, What is my purpose? And what is this? And what is that? But we were even saying this for we recorded, we are shocked at how many business owners don't do some of these things, or we hear it but then we don't retain it. We don't do it. And so it's like, even vision mapping, like vision mapping out, like what do we want? What are we going to do? And you got to plan you've got to plan and put a strategy together in order. Blake, did you know one less question, did you know you were like, did you have a vision board that said, Okay, we're going to take the company here. And I know the economy is like seeming like down. But our goal is to grow 70% Like did you manifest that? Or did did it just kind of happen?
It didn't. So I don't know. Like I'm not one of those like, if you can think it you can do is like that movie Blades of Glory. Yeah, Jimmy, if you can think it, you could do it. That's just not really me. Yeah, we am. I am a maniacal planner. So that is a really big part of it. I'm a big believer in you need the right strategy because tactics change from year to year from month to month, whatever it is. So you know, I am applying the right strategy, which is a big part of at the same time. We know our key performance indicators were continually doing that we realized how many people we need based on what's happening. And we looked at the world that happened because of the pandemic and we said okay, a lot of people just went out of work. So there's a lot of really great People that are available that I couldn't hire 60 days ago, I'm going to start setting up interviews. So it's also the same time like realizing what the situation is and how you can make it a positive, like not every situation out there that happens is a bad one doesn't have to be. So it wasn't really like I had this vision of where it was going to go. It's like things have been going well, I saw an opportunity and it fit with my plan. So I went for it.
And that's the key, you had a plan, you saw the opportunity, and you jumped on it just because it doesn't say it in black and white on a vision board. You it fits within those goals. And that's the key is to recognize the right opportunity at the right time. So it's sometimes it is all about timing. But this is awesome. Do you have a favorite platform that people if they want to connect with you that they should like go there?
Um, so it depends, right? If they want my best stuff, they're going to go on Instagram. If they want to see my political rantings, they're going to go on Twitter. So it depends on where you want to be, I would prefer Instagram.
Awesome, awesome. We'll put it all in the show notes so that everybody can go and connect with you. And I also want people listening and watching to go get your podcast, like go subscribe to your podcast, like it's awesome. And your email list because your videos are really awesome, too. So always giving value. I mean, we get a lot of emails like I have a separate email inbox just for like marketing stuff and things I want to learn and people I want to listen to. And it's like on Sundays I go to that box and watch these videos. And it's like, it's not adding value it like goes in the it's called same black hole. It like helps get our emails so that we don't go insane. And then I just never see them again. I don't unsubscribe because then they know I'm a real person and they sell my stuff some people do not all people do. But I'm like you you add so much value. Like everything that you're doing out there is like helping people grow. Thank you. And yeah, it's awesome. So I'm so excited. You're here today. But everybody listening. Be sure to tune in next week for another episode of business unveiled. Y'all have a great day GST. Bye.
That's it for this week's episode of business unveiled. Now that you have all the tools that you need to conquer the world and GSD get shit done. Would you share this with your friends and fellow business leaders? One thing that would really really help us and help new listeners is for you to rate the show. And leave a comment and Apple podcast, Spotify, Stitcher, or wherever you tune in and listen to business unveiled. You can check out the show notes at Angela proffitt.com/podcast and link up with us on social media so you can share your biggest insights. And I want to know your aha moments. Until next week, remember the profitable shifts and structures you're creating in your business. help you be more present in your life. So get out there and GSD