Every year, we look back on the incredible journey we’ve shared with clients and partners. This time, we’re focusing on one important concept: How your personal brand can support—and even elevate—your company brand.

As entrepreneurs, it’s easy to blur the lines between who we are and what we do, especially when our passion and profession overlap. At GSD Creative, we believe that blending the personal with the professional allows you to live more authentically—both in and out of the office. This authenticity not only has a positive impact on your team and clients, but can also fuel your business’s overall success.

When we look at our clients and their growth, one theme stands out: people connect with people before they connect with products or services. By sharing your values, expertise, and personality, you become the human face behind your brand—building trust and loyalty among those who see you as more than just a logo. It’s also why social media marketing has seen such rapid expansion: people buy from individuals they like and trust, and that trust starts with consistently showing up as your true self.

A consultant once showed us a simple way to differentiate personal brand activities from company brand activities:

🧑‍💼 Personal Brand: Usually relies on your face or persona—think speaking engagements, podcast hosting, or guest appearances.

👩🏻‍🤝‍👩🏼 Company Brand (GSD Creative): Focuses on team-based, client-oriented tasks like content creation, event execution, and behind-the-scenes strategy.

By understanding which hat you’re wearing, you can present yourself (and your business) in the most effective way possible.

At Angela Proffitt, we’ve built our brand on core principles shaped by real-life, transformative experiences. We firmly believe that if you’ve faced major life events, you approach success with a fresh perspective. That’s why we only teach and implement strategies we’ve personally invested in—we want you to benefit from tangible, results-driven methods without the guesswork.

If you’re seeking an actionable plan that truly supports your growth, our approach provides a direct, realistic path to faster outcomes. We’ve already tested what works, so you can skip the trial-and-error phase.

The Three Pillars: Wellness, Travel, and Brand Collaborations

Over the years, I’ve discovered that a strong personal brand paves the way for meaningful connections and valuable opportunities. By focusing on Wellness, Travel, and Brand Collaborations, I’m able to bring fresh perspectives and deep insights to a wide range of projects. This passion and authenticity at the personal level directly supports the work we do at GSD Creative.

Learn more about my personal brand, and check out our 2024 Year End Review by clicking the button below👇

While my personal brand shares knowledge and insights, GSD Creative stands as the powerhouse that brings those visions to life.

We specialize in:

📸 Crafting strategic content
🗣️ Leveraging psychology-backed communication methods
📲 Executing organic marketing campaigns that resonate with your target audience

Whether it’s business development, podcast production, event activations, or brand building— our collaborative approach ensures every project reflects both authenticity and proven strategy. Working across industries such as hospitality, wellness, tech, and more has shown us that aligning a personal brand with a strong company brand unlocks extraordinary results.

We want to share and highlight some of our clients who took a step toward becoming GSD Leaders by investing in their personal or company brand with GSD Creative. Cheers to another year of growth!

🎵 The Listening Room Cafe – The South’s most iconic music venue.

🦉 Little Owl Entertainment – Elevating events into experiences around the world.

🍸 rBAR – Custom drink stations and exclusive software are white-labeled for venues with demanding drink service needs.

🤖 Crushteam –  Seamlessly infuse an all-in-one sales and marketing department with advanced AI capabilities into your workflow and pave the way for unparalleled growth.

🛥️ Lux-Yachts – Navigate your dream Luxury Yachts with our expert yacht brokerage and management, ensuring seamless sailing experiences.

🍃 Emerald Built Environments – Environmental consultants developing sustainable future. Developing unique sustainability solutions that provide clients with long term financial and performance success.

🦩 Palmr Style – Resort Wear that feels like self-care! Comfortable, stylish resort wear supporting Type 1 Diabetes Awareness.

👕 Threadbird – Custom merch to grow your brand and community: Printed T-shirts, apparel and more.

💁‍♀️ pH-D Feminine Health – Holistic feminine care On a mission to empower women to know themselves well. The #1 doctor-recommended brand of boric acid suppositories.

💪 CON-CRĒT – Your daily does of better: best selling creative HCI products. American made concentrated creatine HCl. 7x concentrated, #1 absorbed creatine.

🔒 Covert Results – Unparalleled expertise in private investigations, armed security, cyber security and training.

🌹 Operation Rose – Educating and creating actionable solutions to preventing and combating human trafficking in Tennessee.

💔 Credible Mind – Empowering your mental well-being. Anytime. Anywhere. A well-being platform and your partner in revolutionizing mental health support for diverse organizations and individuals.

👩‍🎨 Mighty Fine Artistry – Transforming walls into brand storytelling. Custom murals + strategic visuals to elevate brands & create lasting buzz.

🏠 Deborah Vahle – Top producing agent at The CityLiving Group specializing in new construction investing.

💇‍♀️ Best Little Hair House – Nashville salon specializing in color, extensions, weddings, and makeup.

🦮 Wilson County K9 – Your community's choice for dog training and care.

👰 Fêtefully – Connect with top planners, shop curated designs, and create your dream day—all in one place.

💰 The Wealth Of A Woman – A grassroots storytelling initiative designed for women to create healthier relationships with money by offering a free online course with actionable steps that will support you.

⚖️ Neatly Balanced – Total home organization, charitable donation of your items, tax deductible receipts. Live life neatly balanced!

👨‍⚕️ Dr. Berry – Empowering your health with evidence-based nutrition, practical advice, and a supportive community.

🩷 Neisha Loves It – Health foodie influencer.

🚢 Low Carb Cruise – Seminars at sea started out as a small group of like-minded friends & family and has grown to include friends from all over the world sailing & learning together every year.

🏋️‍♂️ Kim Howerton – Get off the fat wash, struggle bus, and finally win at weight loss.

⚡ 360 Leadership Coach (Stephanie Paille) – Transform your leadership, teams, and business with our award-winning leadership development programs.

🌌 Brad Williams Astrology – Helping leaders find clarity & purpose through astrology.

🫧 KPerform – Brain health & longevity, experiential & exponential technologies. Introducing a new performance category integrating BRAINBODYVOICE™ (BBV) SYSTEMS for operational readiness.

🌱 Limulus Life Solutions – Life coaching specializing personal transformations. A safe space where healing begins, growth thrives, and you are supported every step of the way.

✅ Madi Leigh Events – Wedding planning, coordination and design company that creates a stress-free and enjoyable experience for you and your guests!

💍 Event Planning Academy with Annette Naif – The most comprehensive program for launching, building and growing your wedding and event business.

🇮🇳 Global Karma Connections – Transform your approach to Indian weddings.

🖼️ Kelley Jeanne Interiors – Designed for Life: Modern design + classic style. Nashville based + California inspired Interior Designer.

🎨 Paint Your Event – Traveling Worldwide to Paint Your Event: Live event painting + fine abstract art.

🚎 Sol Bus – An off-grid sustainable skoolie connecting you to healthier future for our planet and it’s people.

We’re immensely grateful to our clients, partners, and community for making this year extraordinary! Your support, creativity, and trust have energized everything we do. We are excited to see what 2025 brings, and we hope you’ll join us for the next chapter!

No matter the industry, the power of collaboration between a personal brand and a company brand is unmatched when it comes to reaching and resonating with more people. By combining a company’s established presence with the authenticity of a personal brand, you create a synergy that amplifies visibility, builds trust, and drives meaningful engagement.

Whether you're looking to expand your audience, elevate your messaging, or create deeper connections with your community, the opportunities are endless when we collaborate. At GSD we can work with you to bridge the gap between personal branding and company branding—so your business can truly thrive.

Email us at connect@gsdcreative.com for more info today!

GSD Creative is a full-service, organic content marketing agency that leverages psychology and a proprietary communication strategy to deliver cohesive, consistent, and data-driven solutions. We focus on enhancing customer experiences, building authentic connections, and driving real results—because, at GSD Creative, we Get Shit Done.

From business development and content creation strategy to podcast production, online courses, social media campaigns, affiliate marketing, and more, each collaboration challenges us to showcase how aligning personal and company brands can spark extraordinary outcomes. We work with a variety of industries—including Hospitality, Sustainability, Retail, Real Estate, Interior Design, Professional Services, Art, Pet, Financial, Beauty, Music, Security, Tech/Software (SaaS), Nonprofit, Wellness, Lifestyle, and Healthcare—to help them Get Shit Done.

Our services include business development, organic social media marketing (covering Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest), content creation and strategy (podcasts, video, photo shoots, and production), as well as brand building (brand refresh/rebrand, logo, website, and AI-based tools like ChatGPT). We also offer influencer marketing, performance marketing (email and SMS), and special events/activation events such as book launches, weddings, anniversaries, and birthdays. Additionally, we provide training in user-generated content (UGC), empowering brands to harness the power of authentic engagement.