In this fast-paced world, staying ahead means working smarter, not harder. Imagine if you could cut your workload in half, enhance team communication, and elevate your marketing all with one tool. That’s exactly what AI can do for you. At GSD Creative, we’re here to show you how to harness these tools, giving you the ability to solve challenges in your business and personal life more efficiently. Plus in this blog we’re going to share to you our secret communication tool.

I had the incredible opportunity to be a guest speaker for the Sales and Marketing in Hospitality course at the University of South Florida. Speaking and teaching are my true passions because I believe in the power of connections. ChatGPT isn’t designed to replace human interaction but to enhance it—and that’s where the magic happens.

A few months ago, I connected with an EO member in the hospitality space who shared that he was teaching this course. I told him about one of my areas of expertise—being certified in a communication psychology framework. This framework simplifies personality into four distinct styles, helping individuals understand behavioral differences to improve communication, teamwork, and relationships. We discussed how we train and teach ChatGPT alongside these principles, showing where the real value lies when both tools work together.

He invited me to speak as part of a two-part guest speaker series, and it’s been an incredible experience. My favorite part? Hearing student feedback and watching them discover how these tools can make a meaningful impact in both their personal and professional lives. It’s not just theory—it’s about providing practical tools they can apply immediately. Seeing how just three hours of learning can spark real-world change is what excites me most.

I only wish these resources had been available during my college years—it’s amazing to see students gaining skills that will serve them for years to come. 

As you read through this series, you’ll find real-world applications of the tools and strategies we shared, including actionable tips to help you make the most of AI tools like ChatGPT and the psychology-based personality framework. Keep reading for more insights you can apply today!

Below is a blog submitted by one of the students:

By Summer W.

This week with Angela Proffitt was truly eye-opening. One major takeaway was learning how to categorize workers based on their strongest skills using colors—orange, gold, green, and blue. I had no idea different people could be put into several categories such as this so quickly and clearly. I found this very interesting because it reveals how different people interact both positively and negatively. In my hotel job, there’s often a lot of conflict among coworkers, and it really made me think about how understanding our team dynamics could help identify and reduce that tension.

I’m excited to introduce this test to my family and friends to see where we all fit. It’ll be fascinating to discover how our different colors impact our interactions. I believe that every company could benefit from knowing this kind of information. If we could implement this test at work, it might help identify the root causes of conflicts and provide insights into how we can work better together. It feels like there doesn’t need to be so much conflict over simple issues, especially in a service-oriented environment like a hotel.

Along with this, Angela shared some practical tips on using our phones more effectively. I had no idea that you could record videos with music still playing! In the past, I always thought the music just turned off as soon as I hit record. Now that I know how to do this, it opens up new opportunities for creating engaging social media content. I can incorporate music into my videos, which will definitely enhance the quality of what I share online, like social media marketing.

I also learned about the many ways to use ChatGPT in my daily life. It’s been great for various things, like providing emotional support, giving random facts, calculating nutrition, and even helping with business planning. The possibilities feel endless! I’ve started to integrate it into my routine, and it has already made tasks much easier. Knowing that I can turn to this tool for support and information is a game changer.

Overall, the insights from this week are going to help me a lot in understanding personal dynamics and improving teamwork, especially as I look toward a career in event planning. Creating a harmonious work environment is crucial in that field, and I feel better equipped to foster positive interactions among team members.

I’m looking forward to using these strategies not just in my job but also in my personal life. Thank you for the valuable lessons, I will use the knowledge gained for years to come!

Stay tuned for the next post in this series, where we dive deeper into using ChatGPT to streamline tasks and foster better teamwork. If you're ready to elevate your communication skills or curious about how to effectively integrate ChatGPT into your business. Schedule a discovery chat by emailing us today at: connect@angelaproffitt.com and let’s work together on how we can use these tools to transform your life for the better!

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