Hi GSD Leader!

I know what you're thinking: “Video isn't my thing,” “I've tried it, and no one sees them,” or “I don't like how I look or sound.” But here's the truth: it's not about you—it's about how you can help the person watching through a screen.

When short-form video content started booming during COVID, I doubted I'd ever make an impact in under 15 seconds. However, after diving into the psychology behind user behavior, we increased our Instagram Reels engagement by over 26,000%! WHAT!!!?? (Check out the case study linked below.)

Instagram Reels can be your secret weapon to boost sales, stay top of mind, and nurture potential clients. And guess what? It’s fun and easy when you know the formula that works! Our Instagram Reels coaching program is launching this week with a flash sale, making it the perfect time to jump in.

Let’s get started with some top tips to get you rolling.

Instagram isn’t just for pretty pictures; it’s a powerful tool to connect with your audience and drive leads that can lead to sales, IF you know what to ask for and how to ask for it. Statistics show that UGC (user-generated content) is the wave of the future. Video content will dominate the market before we know it. HubSpot’s 2024 Marketing Report reveals that 86% of businesses use video as a marketing tool, and 93% of marketers who use video say it’s an essential part of their strategy. The key word here is strategy. We’re giving it to you in this coaching program, where you can work at your own pace without investing tons of time.

So, here are a few tips to get you started (and if you're unsure about any of these, our videos will walk you through everything with templates to make it easy for you):

1. Create Eye-Catching Reels: Use vibrant colors, dynamic movements, and engaging hooks to grab attention within the first few seconds. Show off your best events, mouth-watering dishes, or cozy ambiance. Remember, first impressions matter—especially in the first two seconds.
2. Plan and Schedule Content: Stay organized with a content calendar. Consistency is key, so plan your posts ahead of time. This keeps you on track and ensures your audience knows when to expect new content. Always think a quarter ahead. You get templates in the program.
3. Engage with Your Audience: Respond to comments, ask questions, and encourage interaction. Engagement helps build a community around your brand, making your followers feel valued and connected. Social media is meant to be social, meaning real human interactions are crucial.
4. Utilize User-Generated Content: Encourage your clients to share their experiences and collabs are key. Reposting UGC not only saves you time but also builds trust and authenticity. 
5. Analyze Your Results: Keep an eye on your metrics to see what’s working and what’s not. Use insights to refine your strategy and create content that resonates with your audience.

We cover everything from creating compelling content to engaging your audience and building standout Reels. Whether you’re just starting or looking to refine your strategy, these tips will help you shine!

You’ll learn how to:

• Leverage Instagram to boost your sales and stay connected with potential clients
• Create content that resonates, engages, and converts
• Apply strategies that have helped event planners book more business and hotels fill more rooms

Click button below to get started with our Instagram Reels Coaching!

We can’t wait to see you thrive on Instagram.

PS: (UGC) and short-form video, particularly vertical content, really took off for businesses in 2020 with the onset of the COVID-19 pandemic. During this time, the shift towards digital interaction became more pronounced due to lockdowns and social distancing measures. As people spent more time online, platforms like TikTok and Instagram saw a surge in usage, and businesses began to recognize the power of short, engaging video content to connect with their audiences. Think of your own patterns and user habits. What makes you stop scrolling!

At GSD Creative, we specialize in training marketing teams on User-Generated Content (UGC) creation and offer comprehensive content services, including capturing content for special events, travel events, and wellness brands and resorts. We integrate consistent content creation into your overall marketing plan with podcasts, blogs, campaigns, and consulting, emphasizing short-form videos for maximum impact. With over two decades of experience in curating luxury events and a background in psychology, we excel at customizing and strategizing user experiences and messaging from start to finish.