Pros and Cons of Video Marketing in 2021

Pros and Cons of Video Marketing in 2021

Video marketing has gained a lot of traction over the past years. The popularity has become even bigger as a social media platform, like YouTube, has taken over the internet.

But, what does it mean for marketers?

At GSD Creative, our whole process in reaching your perfect client is built around video/s. We’ve been creating consistent content since 2013 and the biggest pro is that it’s an opportunity for brands and businesses to educate their audiences and to clarify their message. The other main pro is that the internet and social media moves so fast these days that video stands out in the noise. It’s a known statistic that your product/services will be 70-76% more likely to make a sale through video. It is a way to connect and build a relationship, and increase conversion rate, engagement rates, plus it’s an opportunity to nurture your target audience. Also, to build trust and authority within your industry.

Not everyone learns best through videos, so it’s best practice to transcribe your videos and put sub captions when it’s appropriate.

GSD Creative is a digital content creation agency focusing on the strategy, planning, creation & execution of consistent organic content to target your audience & grow your brand.


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