If you are getting ready to start a new business venture, or getting ready to give your brand a face lift. One of the most important things to consider, is how you want your brand colors to make your perfect client feel. The psychology behind your brand colors says a lot about who you want to attract.
Given that I went to school for psychology and worked in mental health, it's an understatement to say that I geek out about this stuff. So rather than making choices blindly, let's add some rhyme and reason to your decision.
The choices of colors in your company logo, website design, and marketing materials can have an impact on the effectiveness of your marketing campaigns. With my background in psychology, we structure everything around this.
Here is the psychology behind how colors affect people’s perception of your brand below:
Blue: When you think of blue, what do you think of? Well, American Express, WordPress, Vimeo, Twitter, Facebook, Skype, Chase, Dropbox, Paypal, BMW, Blue Cross Blue Shield, and Pfizer. Below are a few words that describe how these brands want you to feel when you are interacting with their brand.
To sum it up, I could really go on and on and on with the blue brands because these brands want to instill trust and strength. They are brands that are dependable and you can count on them. I probably had a business American Express and a Southwest Chase cards for 2 decades. And if I add up WordPress, Vimeo, Skype, Facebook, Dropbox, and BMW I've spent a lot of freakin' money (I did not buy a car with a credit card just so to be clear but I thought about it for the points. I prefer Porsche over BMW anyway). But seriously, the point system of AmEx and Chase is incredible if you know how to use it right. Also, speaking of money, Paypal is a great resource to send money back and forth securely and their founder's story is incredible, that's why I like to support Paypal (yes, stories sell). If I think back to my healthcare days, we had so much fun with all of the sponsored events by Pfizer. And then some rule got put in place, that only $300 could be spent for each physician and I quickly retired at a healthcare because if I'm not having fun I'm not doing it. Life is too short. Blue Cross Blue Shield is our primary healthcare provider where I live, and I'm not going there because it's too political and I don't get into that. Just like I don't get into Twitter, for that reason.
If you want to know more about the other colors and how they help and affect your brand, be sure to check it out on next week's blog!