If you are getting ready to start a new business venture, or getting ready to give your brand a face lift. One of the most important things to consider, is how you want your brand colors to make your perfect client feel. The psychology behind your brand colors says a lot about who you want to attract.
Given that I went to school for psychology and worked in mental health, it's an understatement to say that I geek out about this stuff. So rather than making choices blindly, let's add some rhyme and reason to your decision.
The choices of colors in your company logo, website design, and marketing materials can have an impact on the effectiveness of your marketing campaigns. With my background in psychology, we structure everything around this.
Here is the psychology behind how colors affect people’s perception of your brand below:
Green: When you think of green, what do you think of? For me, John Deere, Starbucks, Whole Foods, Spotify, Sprite, Fiverr, BP, and WhatsApp. Below are a few words that describe how these brands want you to feel when you are interacting with their brand.
I first think of John Deere which was a major brand where I grew up in the country, and if you had a John Deere tractor you have made it!!! Now BP was a big deal when I was growing up too, because all the kids got a BP gas card. I don't know if that's the way for my parents to be generous or they just want to keep track of us. I'll never forget the day I put premium gas in my car by accident and I never heard the end of it!! Growing up we did not have all of the other brands, but I heavily on them today as a business owner. Starbucks helped me start my business by meeting clients there before I got a real office. And although I don't drink coffee, everyone seems to love it. Whole Foods has introduced a whole new way of healthy eating habits. Spotify streams our podcast: Business Unveiled. I've met a lot of amazing people around the world using Fiverr to help service our clients, and WhatsApp is a game changer for communication worldwide. Now Sprite was around when I was growing up but my mother never bought soda unless we were really sick, which came along with Campbell soup with Saltine crackers and a thermometer. So how do you think today as an adult I identify with Sprite? You guessed it, when I feel like shit! And for some reason, McDonalds has the best Sprite too.
Visit here again next week for the full blog of my Psychology of Colors Series.