Psychology of Brand Colors: Orange

If you are getting ready to start a new business venture, or getting ready to give your brand a face lift. One of the most important things to consider, is how you want your brand colors to make your perfect client feel. The psychology behind your brand colors says a lot about who you want to attract. 

Given that I went to school for psychology and worked in mental health, it's an understatement to say that I geek out about this stuff. So rather than making choices blindly, let's add some rhyme and reason to your decision.

The choices of colors in your company logo, website design, and marketing materials can have an impact on the effectiveness of your marketing campaigns. With my background in psychology, we structure everything around this.

Here is the psychology behind how colors affect people’s perception of your brand below:

Orange: When you think of orange, what do you think of? So for me, I think of Amazon (the #1 brand I can't live without), the Tennessee VOLS (which is where I went to college, we were damn good and always won because Peyton Manning was the quarterback), Hooters (a place that a lot of my friends wanted me to work at because I have a big chest but my dad said no), Avon (skin so soft, because it's the only thing that will keep the bugs from biting me and trust me I've tried everything). Below are a few words that describe how these brands want you to feel when you are interacting with their brand. 

  • Original
  • Optimism
  • Emotion
  • Pleasure
  • Freedom
  • Enthusiasm
  • Youth

To sum it all up, which this is all 100% facts. Pre-gaming at Hooters eating some chicken wings outside with a bunch of Alumni's and reminiscing the good ol' days and not wanting to accept the fact that the VOLS really suck and have been for the past decades. I'm not worried about being outside because it's fall and the temperature is quite pleasant, but I lathered up with my Avon skin so soft because the bugs always find me not matter where I am in the world and no matter what the temperature is. Halfway through the game I lose interest because we were losing so bad. So I pull out my phone, even though I'm trying to live in the moment and be present, I start to shop on Amazon for a new Canon lens. I'm just keeping it real with the orange.

If you want to know more about the other colors and how they help and affect your brand, be sure to check it out on next week's blog!

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