If you are getting ready to start a new business venture, or getting ready to give your brand a face lift. One of the most important things to consider, is how you want your brand colors to make your perfect client feel. The psychology behind your brand colors says a lot about who you want to attract.
Given that I went to school for psychology and worked in mental health, it's an understatement to say that I geek out about this stuff. So rather than making choices blindly, let's add some rhyme and reason to your decision.
The choices of colors in your company logo, website design, and marketing materials can have an impact on the effectiveness of your marketing campaigns. With my background in psychology, we structure everything around this.
Here is the psychology behind how colors affect people’s perception of your brand below:
Purple: When you think of purple, what do you think of? For me, it's really hard to think of brands in this color and I actually had to Google it. Below are a few words that describe how these brands want you to feel when you are interacting with their brand.
The only one that really pops out on Google images is FedEx, because they deliver packages to my doorstep almost daily. And until I was able to meet the driver and clarify what I do, he thought I was a shopping addict. Then to come find out, on the weekends he is a server of the catering company that we often use. And he said: “Oh my gosh I thought you looked familiar. I watch all your videos and my favorite one were about your mother saving the cardboard from another country”. I guess the video was funny to outsiders watching it because I was pissed that her bags were overweight traveling from another country with all these freakin' cardboards. He started to collect them and bring them to me for her, which is the sweetest thing ever. Now if you're wondering what the cardboard is for, I will let your mind wonder, I have one word for you, gerbil. JK, it was for the kids' school project.
If you want to know more about the other colors and how they help and affect your brand, be sure to check it out on next week's blog!