If you are getting ready to start a new business venture, or getting ready to give your brand a face lift. One of the most important things to consider, is how you want your brand colors to make your perfect client feel. The psychology behind your brand colors says a lot about who you want to attract.
Given that I went to school for psychology and worked in mental health, it's an understatement to say that I geek out about this stuff. So rather than making choices blindly, let's add some rhyme and reason to your decision.
The choices of colors in your company logo, website design, and marketing materials can have an impact on the effectiveness of your marketing campaigns. With my background in psychology, we structure everything around this.
Here is the psychology behind how colors affect people’s perception of your brand below:
Red: When you think of red, what do you think of? For me, I think of brands likeVirgin, Pinterest, Target, Canon, Coca-Cola, Chick-Fil-A, Netflix, Oracle, Macy's, TJ Maxx Home Goods, CNN, TIME, H&M, TLC, Disney, and Youtube. Below are a few words that describe how these brands want you to feel when you are interacting with their brand.
To sum it up, these are mostly brands that I most definitely interact with. And I'm not saying they're all healthy for you. Waking up at the Virgin hotel in Nashville (a staycation since it recently opened), with CNN on the background with my niece flipping back and forth with TLC and Disney (again I don't watch TV, so not my reality). However, Youtube is a different story and I won't even go to the different things that I've learned from Youtube. I hop on to the Chick-Fil-A app because it's Saturday not Sunday and I'm so tired from scrolling on Pinterest (designing the GSD house ya'll) the night before I need some Coca-Cola for the caffeine. It's Saturday so making a run to Target to ONLY get the things on my list, which is a joke and I also get side tracked and go to TJ Maxx because it's next door and on the same road we swing by Macy's because why not?? They're having a huge sale and my mother gave me coupons for the kids' back-to-school clothes. They didn't like anything and begged to go to H&M instead, which is completely out of the way. Their clothes fall apart after wearing them once so it wasn't worth the drive. Meanwhile, I'm super annoyed at all of the traffic because Oracle just opened up in Nashville and brought 8,000+ people to the city. But hey! It's a $1.2 billion investment for Nashville which is great for business. So in real life, this is why I use Amazon and get everything delivered to avoid the squirrel moments. Meanwhile, the kids are watching Netflix on the iPad binge watching Outer Banks which I don't understand because that shit is fake. Now I do with many of these brands but I try to keep it on a productive level.
If you want to know more about the other colors and how they help and affect your brand, be sure to check it out on next week's blog!