The number one reason businesses fail is because the leader does not have the right people in place. There is so much noise and hustling that it seems too difficult so you never take action to create the lifestyle you want. You opened your business to be able to make money and have control of your time and life, right. If you are reading this article, you know that means that you want to get control of your time and be more productive. And the reason you haven’t started yet, is because you don’t know where to start.
Angela here, I want to share a story with you…
One year I worked with over 250 clients and didn’t make a profit. Yep, not one penny. Talk about hurtful. The day I sat in my accountants office and he told me how many clients I had simple worked for for free I was speechless. Over the next two years I tracked my time and really cracked down on pre qualifying clients and only saying yes to the right clients. In a two year timeframe we worked our clients down to 30 full service clients. And the outcome was incredible. We were finally profitable and by providing full service, our clients had a better experience and outcome.
One of my favorite business leaders, Tim Ferris said it best, “focus on being productive NOT busy.”
So let’s talk about my favorite Ps:
The first P is People and learning their personalities. Understanding how to communicate the message the way people need to hear it is the key to success. Most people don’t spend the time to find the right people to surround themselves with. Most people hire people they like instead of based on psychology. Well you have massive blind spots when you do that. And most businesses will fail or struggle long term without all the personalities in place. Until you get clear on your blind spots and the people you need, then you won’t be able to really run a business.
To grow, you must take time working on the business rather than in the business.
I want you to ask yourself these two things:
Do you have the right people around you?
Is there a communication plan in place to deliver the messages the way they need to hear it?
Stay tuned! In my next article I will talk more about the essential P.