Tip 17: Know The Rules Of Your Venue A bride wanted an enchanted forest look at a public park. I’d never done it before, but I started designing a look we both loved. I then got an email from the Parks & Rec manager asking me to sign a form agreeing to the rules —which..
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Photo: Matt Andrews Photography Hiring a wedding planner is a big investment, but it's also a total sanity-saver. You might start off the wedding planning process excited about buying a dress or going to your cake tasting, but the nitty-gritty details that make up the less-fun parts of planning a wedding can really bog you..
Tip 16: Ask Questions Before Booking a Venue While touring a new venue in town with a bride, it seemed like a great fit! The week of the wedding, the baker called the bride letting her know that her seven tier, 200 pound cake couldn’t make it up three flights of stairs; there was no..
We often get inspiration from dreams however another perspective is that inspiration causes us to dream. Your wedding is a celebration of your commitment and public declaration of love for each other. Brides and grooms often tell me their “dreams,” for their big day and night, though sometimes feel frustrated with not being able to..
A one-size-fits-all approach doesn’t work in marketing. What appeals to a Wall Street trader in Manhattan may not work for a juice bar owner in Los Angeles. That is where segmentation comes in. List segmentation is the act of intelligently subdividing your contact list into any number of smaller lists. You can parse out your..
Time is precious! We can't buy back our time so we need to use it wisely. Allocate throughout the year for taxes and watch your statements monthly. There's a great, free app for check register, so go ahead and throw out the paper checkbook registers and let the computer do the work for you! Try..
Attracting and acquiring new customers is an essential and never-ending pursuit for all businesses. But there’s also another way to grow sales that can be more effective—and cost-effective: Sell to the customers you already have. Existing customers are your best prospects. Whether they realize it or not, they’ve already bought into the idea of your..
Tip 15: Proper Setup Is Important Not all venues are created equal. One in particular was a little rough to load in. No elevator, lots of steps, and not much area to prep for the caterer, which means we had to pipe and drape to create a hidden area on the floor. During the dinner..
Photo: Matt Andrews Photography The one thing a couple can't plan for on their wedding day is the weather. Luckily, there is a solution that not only takes care of that potential problem, but does it in big-day style — wedding tents! With a crop of different types and styles, it's never been easier to..
