A one-size-fits-all approach doesn’t work in marketing. What appeals to a Wall Street trader in Manhattan may not work for a juice bar owner in Los Angeles. That is where segmentation comes in. List segmentation is the act of intelligently subdividing your contact list into any number of smaller lists. You can parse out your..
Time is precious! We can't buy back our time so we need to use it wisely. Allocate throughout the year for taxes and watch your statements monthly. There's a great, free app for check register, so go ahead and throw out the paper checkbook registers and let the computer do the work for you! Try..
Attracting and acquiring new customers is an essential and never-ending pursuit for all businesses. But there’s also another way to grow sales that can be more effective—and cost-effective: Sell to the customers you already have. Existing customers are your best prospects. Whether they realize it or not, they’ve already bought into the idea of your..
Tip 15: Proper Setup Is Important Not all venues are created equal. One in particular was a little rough to load in. No elevator, lots of steps, and not much area to prep for the caterer, which means we had to pipe and drape to create a hidden area on the floor. During the dinner..
Photo: Matt Andrews Photography The one thing a couple can't plan for on their wedding day is the weather. Luckily, there is a solution that not only takes care of that potential problem, but does it in big-day style — wedding tents! With a crop of different types and styles, it's never been easier to..
Check out my latest favorite app for Networking groups, Mixtroz! It's a mobile app that combines the importance of physical presence with the power of technology to form stronger, more sustainable social networks.
Tip 14: Be Careful When Choosing Friends as Vendors I once worked with a bride who hired a friend to be her photographer. This girl was was trying to get started in the industry. She barely knew how to use the camera, and even asked me which flash to use! The bride ended up coming..
1. Weekly tips to dominate sales and marketing At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers. 2. Expert small business..
Infusionsoft is the only sales and marketing software built exclusively for small business. Whether your storefront is online, on Main Street, or a service that’s on the go, Infusionsoft can help. Use Infusionsoft to map out each step of your sales and marketing strategy and automate repetitive tasks like follow-up. With Infusionsoft, you can nurture..
Tip 13: Do Not Treat Family and Friends Differently One time I planned a wedding for a friend at the church I grew up in, which meant there was a lot of trust from the start. However, she brought in outside vendors that I wasn’t familiar with, who ended up breaking some rules, to the..
