How to Use Social Media to Generate Leads

How do you generate leads? I bet your answer is through social media, right? Or maybe you haven't started your lead generation journey? Did you know that not all social media platforms are designed for lead generation and some of them will actually make it more challenging to find the qualified leads that are looking for your services? Let's get you on the right path to find qualified prospects and get those potential clients in the door!

What Steps Should You Take to Map Out a Social Media Strategy?

• Sit down and map everything out for at least 90-days, and decide which platform you’re going to focus on for consistency and to build a community.
• Pick the platform on which you think your ideal client avatar hangs out.
• Map out the brand story and the journey of how you want the customer to see your brand through their eyes.
• Create a story on social media and pick 3 categories that you can rotate
• Look at your analytics and see what is resonating with your audience.
• Build a community. Ask questions, poll and involve your audience as much as possible.
• Batch and schedule content and make sure that somebody is available daily to look at the messages and engage on social media to build an organic audience.

You may be wondering which channels work best for certain types of business, or certain objectives? Go back to your client avatar. Where do they hang out? Certain platforms attract people from different industries:

• LinkedIn – healthcare, financial and professional services
• Instagram and Pinterest – creative industries, events and hospitalities
• Facebook and TikTok – any business, with TikTok you have to understand how it works and how you can reach your target audience (and it’s a little bit more fun!)
• Twitter – politics, sports, entertainment

How Can You Determine Whether a Certain Channel Makes Sense for Your Brand?

Reserve or Claim your business name on every platform across the board regardless if you will use it or not. You can still keep your profiles private but you want to own all of your handles in all of the socials. If you’re not quite sure which platform performs the best, you can always do a 30-day trial by consistently posting, building a community and spending time on all of the platforms to see what resonates well with your audience so you can find your community and your perfect client. Or join professional groups and ask other people in the same industry as you on what works well for them.

How Can You Incorporate Social Media into Your Overall Marketing Communication Efforts?

It should be about 50%. What’s really important is that you have to have your profiles, headers, cover photos and bio’s consistent with the brand. Make sure your social headers have a call to action. Say what problem your services can solve and what is the outcome. Change them out every 30-days to keep things fresh on social media. The goal is to connect to your audience on social media but drive the traffic to your website/blogs so they can learn more about your services and your product. Give value and you will receive value. 

The Special Event 2021

I'm so excited to be speaking at The Special Event July 19-22 in Miami, FL! The Special Event (TSE) is an event that celebrates the industry. Bringing the best speakers together for top education, means you’ll learn everything critical to stay competitive. Along with the highest caliber suppliers, awards that celebrate you and events bursting with ideas, this is your annual place to make industry connections and find business solutions.

If you are an event planner, wedding planner, event rental company, caterer, florist, event entertainment company or any other professional working in events, The Special Event is for you.

Join me on July 21, 2021 at 2:30pm EST, in Room 228 where I will be speaking on “Delicate Delegating”. One of the hardest tasks to do as a business owner is to hire the right people and trust them with your business. We have mastered how to outsource in many different areas from on site directors to VA's that live across the world. Let me show you the key processes you will need to grow your team and company.

Podfest Master Class 2021 Speaker

If you are a podcaster you NEED to know about the Podfest Master Class! I was so honored to be a speaker and share more on time blocking and why it is so vital to success! Podfest is a community of people who are interested in and passionate about sharing their voice and message with the world  through the powerful mediums of audio and video. And proudly unites as many people as possible to learn, get inspired, and grow better together!

Anxiety leads to procrastination and poor prioritization. When you have a lot to do on your to do lists and post-it notes, you get overwhelmed and don't do any of it! You wind up scrolling endlessly on social media looking at what everyone else in your industry is doing or you start binging Netflix because you can face the lists!

And it's not a matter of having more lists or a better planner. The problem is the disconnect between your to do list and making sure you have time to get those things done. Just writing things down doesn't Get Shit Done! You've got to make a plan to do it.

So, you want more freedom in your business, in your life. But you need to GSD-Get Shit Done. the answer is time blocking.

A Year of Positive Thinking

I'm so thankful for my sweet friend Erika Rothenberger, and excited for her to launch her podcast Grit, Grace & Glitz. She sent me the sweetest book for being a guest on her show A Year of Positive Thinking - Daily Inspiration, Wisdom and Courage with this note. 

Dear Angela, Thank you for being such a bright light in the world! Honored to have you on my Podcast, thank you for all the Grit, Grace and Glitz you bring!

XO - Erika

Social Media Content Guide for Your Business

Do you feel like your social media content is not quite where it needs to be? Do you struggle with the best way to share your message and create engaging content that will resonate with your audience? I'm here to help you get the most out of your social media content, whether you're a small business owner or an entrepreneur, this article will show you how to create engaging posts that will reach and engage your audience.

Working with Influencers

At GSD Creative we are very selective of the clients that we work with. We have a pre-qualification process with people that meet certain criteria with thier existing audience and who are going to follow our process. Because we have case studies and a method to running a business, we only work with people who are going to abide by our process because it will affect the outcome. As far as managing the content that we produce, again, it all goes back to having a strategy with a goal in mind. Some clients have come to us with some content. However, from our experience and what we have found is most of it isn’t cohesive—therefore we go back to creating a strategy with a 90-day plan, which is the requirement to see results and gather data. 

Time Saving Tips When Managing Social Accounts

Time saving tips, that’s what we specialize in— Productivity. We specialize in the Wash, Rinse, Repeat methodology for all of the content. So if you’re managing multiple accounts, having a few platforms to help aggregate the information and data into one place is very helpful. Most of the tools are going to be an investment but it’s a great use of money to save time. Some of the tools we use include: Creator Studio, PlannThat & Sprout Social. Having an analytics dashboard that pulls in all the analytics to make sure that what you’re doing is working.

How to Decide What to Post

It varies based on what you do and what you are looking to get out of it. We have a strategy for every single client. We take their top 3 goals, products or categories and we rotate them on their grid. When there’s a launch, we do a build-up— a 30-day launch and usually that takes a 90-day strategy. It’s different for everybody depending on their goals and what their outcome is and the value they’re providing their audience. Holidays and notable days that are specific to that brand and that industry play a role as well. 

Not Sure Where to Start?

We have an online program called GSD Academy that walks you through how to set the foundation for being productive when producing content, this is what GSD Creative does. We specialize in doing the strategy and we customize the message based on the way the audience needs to hear it based off of psychology which is the foundation of all of our communication. We heavily observe analytics and build the strategy based on data. The data doesn’t lie.