Pros and Cons of Video Marketing in 2021

Video marketing has gained a lot of traction over the past years. The popularity has become even bigger as a social media platform, like YouTube, has taken over the internet.

But, what does it mean for marketers?

At GSD Creative, our whole process in reaching your perfect client is built around video/s. We’ve been creating consistent content since 2013 and the biggest pro is that it’s an opportunity for brands and businesses to educate their audiences and to clarify their message. The other main pro is that the internet and social media moves so fast these days that video stands out in the noise. It’s a known statistic that your product/services will be 70-76% more likely to make a sale through video. It is a way to connect and build a relationship, and increase conversion rate, engagement rates, plus it’s an opportunity to nurture your target audience. Also, to build trust and authority within your industry.

Not everyone learns best through videos, so it’s best practice to transcribe your videos and put sub captions when it’s appropriate.

GSD Creative is a digital content creation agency focusing on the strategy, planning, creation & execution of consistent organic content to target your audience & grow your brand.

Stop The Distractions So Your Business Can Thrive

If you are reading this article, there’s a good chance that you are a small business owner, an entrepreneur, investor or expert in your industry. 

And I am so happy you are here. Because if that is you, you are just like me.

Chances are that you are feeling like you:

Don’t have enough time in the day to get everything done. 

Are pulled in a million directions.  

Can’t get through your notifications.

May not be sleeping, 

Find yourself saying yes to the wrong things 

Are Stressed 

Are you asking yourself...is it ever going to end?

Guess what….If your business can’t run without you; you have a job, not a business. 

Well, my friend, you are here for a reason. And that reason is GSD. I am here to help you.  I have been exactly where you are sitting today and I want to share with you what I have learned.

Problems that are procrastinated are only amplified.
Waiting to shift only makes it worse.

You can turn that around and gain control of your time. Because clarity creates action.

You want to make a difference.  An impact.  Leave a legacy. 

You want to get it together and do the things that you want to say yes to.  The clients you want to work with.  The right team members. Surround yourself with the right people. 

I promise that lifestyle does exist. 

But I also know there are some challenges you are going to have to overcome to make that come true.  

By the way my name is Angela Proffitt, Founder of GSD Creative where we help time starved entrepreneurs just like you become more productive so you can thrive in your business and life. 

You know that there has to be a better way. 
You know that you need help. 
You just don’t have the time or the know how.
You don’t even know where to start and you are doing the best you can with the knowledge you have today.

If you are looking for a clear plan of action on how to stop the distractions, how to respond to the distractions and communicate to your team, family, clients, friends and how to turn your life around so you can actually be present, keep reading.  

Now there is a strategy, a formula, a mindset to make this work and I am going to share that formula. 

Top Communication Skills Needed in Business

Business owners and entrepreneurs are constantly juggling a million things at once. They may be working with employees, clients, vendors, or other businesses; they're often on the phone with customers to discuss everything from product details to sales tactics. There's so much that goes into running a business that it can be easy for communication skills to get lost in the mix. 

Understanding who you are – and those around you – is key to communication in business. Understanding individual personalities and customizing and tailoring the message the way the individual needs to hear it will take the communication process in your business from surviving to thriving!

Once you understand how other people think and process information, it feels like the missing puzzle piece that completes the big picture. However, we don’t think of that understanding as the missing piece, but instead as the foundation for everything.

The psychology methodology that we use in our business is based on four personality types, everyone has each but they everyone has one that shines brighter than the rest and that is where they thrive! It is the foundation of everything we do – from team communication to how we assign tasks to place team members in roles that they enjoy. We even use this methodology to help us serve our clients more effectively. 

It has been proven a success because our team members know how to communicate with each other and our clients, as well as, understand and appreciate each other on a deeper level based on their personality.

Five Things You Need To Thrive and Succeed as a Woman Founder

Hire the right people: You must grow a team.  Start an intern program.  Consider using a psychology tool to prequalify people. Don’t say yes to everything and everybody. Stay focused on your goals; if it doesn't align with your goals then the answer is no. 

Implement paperless processes: Building internal & external processes that are paperless are key. Get everything out of your head and in the cloud. Video your screen to show others how to do things. Do not deviate from your process and continue to make it better. 

Be productive by time blocking and using automation: Invest in the right software programs and productivity tools to ensure that you keep your team accountable. Outline a communication plan that is going to be productive for the team.  

Know your numbers to be profitable: know your overhead, how much you need to run the business, to live, and to save the future. Learn how to charge for your products or services. Don’t compare yourself to what everyone else is doing. There’s a ton of competition, but find what makes you unique and exploit that as much as possible.

Everything happens for a reason.  Failure is an opportunity to grow!